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Promoting Domestic Tourism in South Africa

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Through their support of Fikile Hlatshwayo’s book ‘Blacks Do Caravan’, South African Tourism aims to inspire families to travel. The book encourages South Africans to visit local destinations and to discover the therapeutic nature of camping along with the inherent ...

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Which is Best for Start-Ups: PR or Advertising?

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There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn’t true. While each has benefits, there are many reasons that PR is ...

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Predictions for Native Advertising in 2017

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Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: www.copyblogger.com No one knows exactly what ...

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Who is the South African Millennial?

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Are today’s travellers really that different from their parents? What do we really know about the South African millennial traveller? Nicholas Barenblatt, of Protea Hotels by Marriott and African Pride Hotels, provides the answers. By Bonny Feldman. As distinct trends ...

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Preferences of Business Traveller Generations

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Older, experienced business travellers expect to be treated like VIPs when they travel and leave the handling of their travel arrangements to others, while younger, newer business travellers book their own travel and like to be treated like locals. By ...

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Hotel Technology Trends Infographic

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About the Author: Mary Smith works on digital marketing for Ard na Sidhe Country House in Co. Kerry, Ireland.

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6 Steps to Native Advertising Success

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It’s not about the number, the exposure or even the CTR. Follow these 6 steps if you want native advertising success. By Stine Bjerre Herdel. Few companies who have the money to buy media space in the form of branded ...

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The Importance Of Online Reviews

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Many tourists use online reviews to help them figure out where to stay, where to eat, or what to do while in town. This article provides tips and suggestions on how to manage Online Reviews to ensure greater customer satisfaction and repeat business. By Alexander ...

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Marketing Platforms for Safari Businesses

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With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are find it increasingly difficult to keep abreast of product and rate changes. Until now, that is! Mirada Travel Media has ...

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Looking to China for SA Inbound Tourists

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Billions of rands are being invested into South Africa by Chinese corporations, trade delegations are coming and going on official visits, and interest in South Africa is on the rise in terms of tourism. By Enver Duminy, CEO, Cape Town ...

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Mapping South Africa’s Trails

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Cape Town based travel company Drive South Africa has partnered with Google through the Google Street View camera loan program to capture 360-degree street view imagery of South Africa’s top wilderness, cultural and historic sites for Google Maps. By Jarred ...

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Adventure Tourism Rankings

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The 2015 ATDI Report shows that many countries are recognising and prioritising adventure tourism, by benchmarking resources and policy against 10 pillars to drive growth, writes Des Langkilde. The fifth edition of the Adventure Tourism Development Index (ATDI), released in ...

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SA Hotel Groups Lag Behind Global Peers

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South African hotel groups continue to lag behind their global peers in adopting technology to meet increasingly sophisticated customer demands.  These hotels risk being cut adrift in a digital economy, according to Grant Thornton. Gillian Saunders, Head of Advisory Services ...

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Tourism & Migration

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Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to handle the millions of people who seek to migrate there. The US also has a similar debate running through its ...

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Food in Tourism Marketing

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By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience.  Because eating is an essential part of living, food or culinary tourism has a broad base of appeal.  In fact, often ...

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TripAdvisor at 16, The Facts

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TripAdvisor is no stranger to the travel trade but did you know that it started life above a tiny pizza parlour called Kostas in the town of Needham, Massachusetts, USA in February 2000, writes Peter Corcoran. Sixteen years later and ...

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Hotel Trends For 2016

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In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average, writes Michelle Mangan. Did you know that the revenue for the ...

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Being Positive When Your Colleagues Are Negative

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Somehow no matter how much we may try to make December a happy month, there are always some people who tend to take a negative view on life. In a business environment, such as tourism, negativity can be deadly, writes ...

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How Tourism Can Lead To Rural Regeneration

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Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writesProf. Melville Saayman. Earlier this year, whilst doing research in one of the national parks, I was confronted by poverty and the impact thereof. ...

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8 Changing Trends in Leisure Tourism

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Image: Oceana Beach and Wildlife Reserve, South Africa courtesy of Mantis Group What are the latest trends in work time management and how can tourism professionals take advantage of the growth in leisure time? Dr. Peter E. Tarlow provides the ...

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Branding Africa

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Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted in Accra, Ghana to discuss branding Africa. Velma Corcoran reports on the outcome. I joined delegates from across the continent, ...

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Adventure Tourism Growth

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The latest edition of UNWTO‘s ‘Global Report on Adventure Tourism’ cites Visa Facilitation as one of the most important areas to adventure tourism growth for destinations, writes Des Langkilde. In the foreword to Volume nine of the UNWTO’s ‘Global Report ...

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Getting Started with Social Media

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The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne van der Merwe explains where to get started. All social media works off the same premise…they are interactive platforms, which ...

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Language: USP or Barrier?

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In the hospitality and tourism industry we all try to push our unique selling points (USP’s) and differentiate our products and services. Yet, how many have considered the edge language can have on the bottom line? asks Charlene Nieuwoudt. “Your ...

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‘Expatria’ – a potential Tourism Source Market?

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If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on the planet. In this article William Purbrick quantifies the demographics and size of this potential tourism source market. First off, ...

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Seven Tips to Improve your B2B Marketing

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– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that outlines seven tips for B2B companies to increase the ROI on their marketing efforts, shorten the sales cycle and increase ...

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7 Tips to Improve your B2B Marketing

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– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests, increase their ROI, and secure more customers. Unfortunately for vendors marketing their product or service to hotels, there is much ...

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Franchising: Preferred for Hotel Expansion

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Over half of the world’s hotels are now branded properties, with franchising being the operating model of choice for most of the large hotel operators, according to a new report from hotel consultancy HVS London, writes Linda Pettit. Five of ...

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4 Myths Related to Guest Feedback

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Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with those myths, writes RJ Friedlander. TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more ...

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Pros & Cons of Booking Restrictions

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In this article Jean Francois Mourier outlines the most common hotel booking restrictions and when they are and aren’t useful for increasing bookings and revenue. Every hotelier has used a restriction in their pricing strategy at one time or another. ...

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Dispelling Negativity in Destination Marketing

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Life would be so simple if consumers of travel followed a logical decision making process, with an abundance of time when planning their next holiday, writes Judy Lain. Numerous factors – many completely unrelated to the decision they are making ...

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10 Digital Tips for Travel Consultants

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In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what online tools are available for independent travel consultants (ITC), writes Rian Bornman. Being an Independent Travel Consultant (ITC) can be ...

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10 Tech Trends in SA travel

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There are over 1,000 independent travel consultants (ITCs) in South Africa, and this number will grow significantly in coming years. This article focuses on the top 10 technology trends that are set to influence travel in South Africa during 2015 ...

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Trends to Boost Hotel Marketing

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At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. In the hotel industry in particular, most prediction articles neglect to mention how hoteliers should actually implement these trends at their properties. ...

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Tourism Challenges – Part 2

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Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015.  Among the issues that we looked at were the question of security, health, issues of policing a few of the ...

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Tourism Challenges in the New Year

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In part one of a two part series, Dr. Peter Tarlow looks at issues that are likely to challenge the travel and tourism industry during 2015. Now that the December holidays are past, and the parties have ended, just like ...

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Protecting the Female Traveller

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Since the inception of modern tourism women have played a significant role in the development of the world’s largest composite industry, writes Dr Peter Tarlow. The tourism industry is proud of the fact that as one of the world’s newest ...

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The hidden power of Ritual

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The priceless power of rituals in travel experiences must be taken into account in marketing, writes Anita Mendiratta. Walking down the busy street in Hanoi, a day of meetings over and a quiet night in the hotel ahead, he slowed ...

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The History of Souvenirs

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Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementos through to their modern day equivalents. By ...

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4 Reasons to Use Online Marketing in the Tourism Industry

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Tourism is an industry that, above all, serves people. The world is changing, and people are changing with it; the way they interact with each other and with businesses is constantly evolving. By Chevaun Herholdt. As a customer-centric industry, tourism ...

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How To Create Brand Ambassadors

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A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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10 Tips to get Tourism PR published

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As a publisher, editor and blogger to the travel and tourism trade, my email inbox is flooded with press releases – many of which are trashed because the content is either badly written, does not comply with my magazine’s editorial ...

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Online Marketing for your small Business

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The internet has expanded dramatically in the last decade and is becoming a part of every aspect of daily life. Businesses are recognising that their customers spend a considerable amount of time online and are coming up with innovative ways ...

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Travel Trade Shows

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How to attract the best of them. Trade shows have long been seen as an important marketing tool for a large number of industries that need to exhibit their products to a specific audience. By Dr Peter Tarlow. Since almost ...

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Social Media Posting – Best Practices

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Social media has its own unwritten rules of composition and content. Here are the best practices that work for Guy Kawasaki – Advisor at Motorola Mobility.Be brief. The sweet spot for posts on Google+ and Facebook is two to three ...

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What do Tourists Want?

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A TripAdvisor survey reveals the hotel amenities travelers can and can’t do without. TripAdvisor®, the world’s largest travel site, announced the results of the TripBarometer Truth in Travel Survey, which reveals the hotel amenities and services travelers find most and ...

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Destination Marketing: The Quest for Funds

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Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 27 September 2013, by Martin Jansen van Vuuren of Grant Thornton. To view the data, see page 21 of the Digital Magazine or Download a PDF ...

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Social Media Marketing – Part 3

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In part three of this series Pieter Philipse looks at some useful social media monitoring and analysis tools. Last month we started off by researching our present position in Social Media Marketing and I hope this gave you some clear ...

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Directory Listings increase SEO

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One of the main benefits of listing in a trade directory  is highly quality back links. All search engines consider the number of back links you have and a listing will give your website the required back links. You cannot find an ...

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Mobile Marketing Explosion

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Mobile marketing is exploding as consumers increasingly use their smart phones and mobile devices to travel, shop and spend. Current trends in mobile usage provide compelling reasons for the travel trade to create their own easy-to-use and interactive mobile website ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin Jansen van Vuuren of Grant Thornton.

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Social Media Marketing Part 2

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Where to start? In part two of this series, Pieter Philipse asks some pertinent questions that should be answered before embarking on a social media journey. Introduction Before we set of on our journey from a business point of view we ...

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Q2 Tourism Business Index

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According to results of the TBCSA FNB Tourism Business Index (TBI) for the second quarter of 2013, it’s business as usual for the travel and tourism sector with comfortable trading overall. By Kagiso Mosue. At the moment the sector is ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 25 July 2013, by Martin Jansen van Vuuren of Grant Thornton

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Social Media Marketing

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In this new E-Marketing series, Tourism Tattler will help you to become a Social Business. We will show you what influences people’s social behaviour (how to go viral) how to automate online communications, how to position your brand, and how ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za

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Email Marketing

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– PART 3 – Newsletter Design Writing email content is one thing but getting your email prepared and ready for viewing by your subscriber audience is quite another, writes Pieter Philipse. All our good intentions and valuable content can be ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za    

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Email Marketing

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In part 1 (May) we looked at newsletters and where to start. In this article we look at the actual content and structure of a successful newsletter, writes Pieter Philipse. – PART 2 – Newsletter Content Most of the newsletters ...

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Giving by Gifting

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Hand crafted gifts provide the safari industry with a way to give back to the African communities in need who produce the products, important in the marketing and culture of Game Lodges and African tourism in general. When award winning ...

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SATSA Market Intelligence Report

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This month’s Market Intelligence Report from SATSA has been extracted from data available as at 24 April 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za  

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SATSA Market Intelligence Report

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The Southern Africa Tourism Services Association’s Market Intelligence Report is compiled monthly by Martin Jansen van Vuuren courtesy of  Grant Thornton. The report takes an analytical look at the latest tourist arrivals, Airports Company of South Africa (ACSA) and hotel ...

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German inbound tourism set to grow

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According to the Department of Tourism, Tourist arrivals to South Africa increased 10.4% between January and October last year compared with the same period in 2011, helped by a growing number of German visitors, writes Des Langkilde. Germany was one ...

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Market Intelligence Report

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The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to October 2012: Current period Change over same period last ...

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Market Intelligence Report

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The information below was extracted from available data as at 21 January 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to September 2012: Current period Change over same period last ...

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Knowledge Sharing

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Flemish experts shared their knowledge with key staff members from RETOSA Member States when they gathered to learn competencies aimed at enabling them to achieve increased visitor satisfaction, improved competitiveness, and ensure economic, social and environmental sustainability, writes Taonga Silungwe. ...

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SATSA Market Intelligence Report

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The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to July 2012: Current period Change over same period last ...

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SATSA Market Intelligence Report

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The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to July 2012: Current period Change over same period last ...

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Online travel bookings on the up

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More and more connected South Africans are opting to book their holiday accommodation online. While 2012 holiday season bookings showed a steep upward trend, consumers are re-evaluating their budgets and tightening their belts on holiday accommodation spending, writes Roxy MacNaughton. ...

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How NOT to handle a Social Media Complaint

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Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled customer and a restaurant owner erupted in a volcanic swap of ignominious Facebook posts. The tenor of the social media ...

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The Law of the Tour Sale

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Sometimes it’s useful to look at things from the other side of the fence. This article was written for travel agents in the USA – Editor. In my experience, most agents working at home are very knowledgeable about selling tours ...

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SATSA Market Intelligence Report

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The information below was extracted from available data as at 13 November 2012, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to July 2012: Current period Change over same period last ...

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Differentiation is key to Destination Marketing

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This article reflects the current conditions of tourism destination marketing with a hope (and belief) that it can improve, writes Dr. Elinor Garely. What makes public relations executives believe that email blasts are worth reading – let alone using as ...

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SATSA Market Intelligence Report (MIR – October 2012)

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The information below was extracted from available data as at 18 October 2012, writes Martin Jansen van Vuuren. Arrivals: The latest available data from Statistics South Africa is for January and June 2012: Current period Change over same period last ...

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Southern Africa Regional Brand Communications and Management Strategy

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Following the workshop convened by the Regional Tourism Organisation of Southern Africa (RETOSA), during Indaba in May (reported on page 9 of the Tourism Tattler, July edition), a capacity building workshop was held in Maseru, Lesotho on the 11th and ...

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How to barter bed-nights for media

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We all know that advertising builds brands and generates new business leads, but when marketing budgets shrink and cash-flow dries up, we need to find practical solutions to retain top-of-mind awareness. What better way to do this than to trade ...

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Mobile lessons from a boutique hotel

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Understanding your customer inside out, taking lessons from others who have done it well, knowing how much you have to spend, and getting the right technology partner on board are all key to a good design strategy, writes Philipp A.L. ...

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How to deliver sales leads from the internet

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Information is power. Clearly customers make choices, and it’s up to us in the travel and tourism industry to motivate, inform and provide information online that is inspiring, relevant and to the point, writes Pieter Philipse. Just as important is ...

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Trends in Tourism

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Tourists have, in recent years, become far more than backpack-wielding happy snappers, writes Terri Adendorff of Get Smarter. The new tourist is increasingly discerning, and is looking to invest in an experience. In order for South Africa to compete as ...

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Carving Your China Consumer Niche

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African destinations and tourism products need to proactively focus on marketing themselves in the emerging markets of Asia, especially India and China, writes Michael Jones. After living in Beijing for the past 11 years, and having personally witnessed its unparalleled ...

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Travel & Hospitality Website Landing Pages

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Questions we stay with are: what were they interested in, what information could have been placed on the web portal for them to have stayed and investigated more. How do I target my visitors more directly so that they get ...

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