/* This button was generated using CSSButtonGenerator.com */
Home / Articles / Niche Tourism

Niche Tourism

How to gain Green Flag Trails accreditation


Tourists want reassurance. For this reason, hotels are star graded, beaches are awarded Blue Flag status, and clean and safe trails are Green Flag accredited. By Professor Leon Hugo. Ten years ago, adventure tourists had no means of assessing an ...

Read More »

Food Tourism: How to Get your Slice of the Pie

Food tourism

Food tourism is all the rage. Just look at the last decade’s vast surge in consumer interest in food and cooking as documented by popular television shows. So how do you leverage this upward trend to get your slice of ...

Read More »

Avitourism in South Africa


In this article Leon Marais of Lawson’s Birding, Wildlife & Custom Safaris Tours offers tips for Tour Operators and accommodation establishments who may want to attract the growing avitourism market to South Africa. While South Africa is firmly on the ...

Read More »

Ecotourism: A Case Study


Ecotourism is about uniting conservation, communities, and sustainable travel. This means that tourists who participate in ecotourism activities want reassurance that their host follows defined ecotourism principles. Grootbos Private Nature Reserve, located along the Cape Whale Coast region of South ...

Read More »

Taking Responsible Tourism to China


Deborah Calmeyer is a woman on a mission. She is the first South African businesswoman to speak at the prestigious ‘Her Village International Forum’ in Beijing, China and she will be taking Africa’s responsible tourism message to over 200 million ...

Read More »

Accessible Tourism For All


In the spirit of mainstreaming disability issues, the United Nations World Tourism Organisation’s (UNWTO) General Assembly adopted a Resolution entitled “Accessible Tourism for All”. The following article outlines the resolution as adopted in 2005 to serve as a guideline for ...

Read More »

Accessible Tourism Manual


In the context of the trilateral agreement between UNWTO, ONCE and ENAT, an update of the 2005 UNWTO Recommendations on “Accessible Tourism for All” (see page 20 in the Tourism Tattler March 2015 magazine edition) was approved by the UNWTO ...

Read More »

How to Apply Responsible Tourism Practices


The benefits derived from responsible tourism practices are well documented, but in practice the implementation of these principles can be a nightmare for the uninitiated. In this article Des Langkilde looks at how Responsible Tourism practices can be implemented. Being ...

Read More »

Voluntourism: Keeping it Sustainable


In the last few decades volunteer tourism has become a phenomenon; up to 10 million participating and generating up to £1.3 billion revenues in a year. By Nancy Gard McGehee. Some motivated by altruism, some for more selfish reasons but ...

Read More »

Youth Tourism Trends


STAY (Safe Travel Accommodation for Youth) WYSE Association, the global trade body for the youth travel accommodation sector, has launched its seventh annual survey on youth travel accommodation trends. By Laura Daly. The new industry report is based on a ...

Read More »

20 Niche Tourism Groups


If you thought that Niche Tourism covers just a hand-full of interest groups, think again. In the 5th edition of his book ‘Marketing Tourism in South Africa’, Richard George identifies 20 distinct Special Interest tourism groups. Special interest tourism (SIT) ...

Read More »

Adventure Tourism: SCUBA Diving


Adventure tourism, and SCUBA diving in particular, has become an immensely popular leisure tourism activity, specifically over the past 10 years. SCUBA diving offers a great opportunity for tourists to participate in an outdoor activity with family or a partner, ...

Read More »

Using Film Festivals as a Tourism Marketing Tool


Considering the limited marketing budgets that most tourism organisations face, film festivals and film productions can be leveraged as an alternative marketing medium, as they do their own promotional campaigns, thereby reaching a wider audience through indirect publicity. By Leonie ...

Read More »



For tourism organisations wanting want to tap into the growing ecotourism niche, the International Ecotourism Society provides the answers. By Des Langkilde. The International Ecotourism Society (TIES) is a 501(c)(3) nonprofit organization dedicated to promoting ecotourism. Founded in 1990, TIES ...

Read More »

Red-tape tourism


Could Home Affairs offices, licencing departments and similar facilities in South Africa’s small towns compete on service delivery to create a new domestic tourism niche? asks Ivo Vegter. If you want an ID book, passport or a driver’s licence and ...

Read More »

Exploring the benefits of Film Tourism


Film tourism is a growing phenomenon worldwide, motivated by both the growth of the entertainment industry and the increase in international travel, writes Leonie Berning. What is film tourism? Film induced tourism explores the effects that film and TV-productions have ...

Read More »

MSC Opera starts her maiden SA season in style


To mark the luxury cruise ship’s maiden call in the ports of Cape Town (refer article in November edition of Tattler) and Durban, MSC Cruises hosted VIPs, dignitaries, media and travel industry representatives to celebrate the launch of the MSC ...

Read More »

How important is Wine Tourism to South Africa?


Tourism is one of six identified key drivers of the country’s economy, according to the national Department of Tourism. Furthermore, the wine industry indirectly contributes more than R4.5 billion annually to the tourism sector, as per the latest report generated ...

Read More »

Cruise Tourism gets a boost as luxury ship sets sail for South Africa


On November 1st, the magnificent MSC Opera will embark on a southbound voyage to South Africa, where she will begin her first ever summer season in the region in style, by hosting two glamorous on-board events in Cape Town and ...

Read More »

Cruise Tourism


The standard response is normally “Cruise tourism is just like any other tourism although it involves cruise ships. It is a great way to expose a country’s beauty and culture and also a nice way to travel the world giving ...

Read More »

A guide to Cultural Tourism


This kind of tourism normally occurs in urban areas with particular historical significance or cultural facilities, such as museums and theatres. Cultural tourism also highlights the various traditions of indigenous communities through observing their rituals, customs as well as their ...

Read More »