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Super-rich Tourism in Africa

A recent study by New World Wealth titled ‘Millionaire Tourism in Africa’, says that around 43,000 multi-millionaires visited Africa in the 12 months to September 2015.

South Africa was the most popular African destination for the super-rich, with roughly 11,000 multimillionaires visiting the country during the 12 month period.

The report adds, “This was despite new visa rules that made it more difficult for visitors to go to South Africa.”

Africa has always been a destination for the super-rich. The study drills down into the continent’s relationship with the Ultra High Net Worth community and has come up with a series of findings as to where the upper wealthy go, and in what numbers.

Major destinations for the super-rich within South Africa included: Cape Town, Johannesburg, Umhlanga, Franschoek, Stellenbosch, and Kruger Park (mainly around Sabi Sands) and the Garden Route (mainly around Knysna).

According to the study, Chinese and Indian millionaires are common visitors to Africa, especially to South Africa, Seychelles, Mauritius and Kenya.
Outside of South Africa, major destinations for international millionaires included: Mauritius, Seychelles, Marrakech in Morocco, Casablanca in Morocco, Cairo in Egypt, Nairobi in Kenya, the Serengeti in Tanzania, Sharm El Sheikh in Egypt, the Masai Mara in Kenya, Livingstone in Zambia and the Okavango Swamps in Botswana. Gorilla safaris in Bwindi Forest (Uganda) and in the Virunga Mountains are also popular.

There is a slight shift in movement, however, with the Chinese and Indian rich. Chinese and Indian millionaires used to visit Morocco and Egypt a lot a few years back but seem to no longer be going there in big numbers. This may be due to the recent rise in religious violence in these countries.

The second most popular African country for the super-rich to visit, according to the latest report, is Morocco with 4,000 such visitors, followed by Botswana (3,000), Kenya (3,000), the Seychelles (3,000), Tanzania (2,000), Egypt (2,000), Mauritius (2,000), Uganda (1,000), Zambia (1,000), Mozambique (1,000) and Nigeria (1,000).

The numbers of general multi-millionaire visitors to African countries, rounded to the nearest thousand, are broken down as follows.

Country visitors
South Africa 11 000 Morocco 4 000 Botswana 3 000
Kenya 3 000 Seychelles 3 000 Tanzania 2 000
Egypt 2 000 Mauritius 2 000 Uganda 1 000
Zambia 1 000 Mozambique 1 000 Nigeria 1 000

The report also rated the top safari lodges in Africa that the super rich prefer.

Favorite Safari Lodges
• Ngorongoro Crater Lodge Ngorongoro, Tanzania
• Ngala Tented Camp Timbavati, SA
• Savanna Sabi Sands, SA
• Royal Livingstone Livingstone, Zambia
• Londolozi Sabi Sands, SA
• Cottar’s 1920s Safari Camp Masai Mara, Kenya
• Nxabega Tented Camp Okavango Delta, Botswana
Singita Ebony Lodge Sabi Sands, SA
• Sanctuary Gorilla Forest Camp Bwindi, Uganda
• Savute Elephant Lodge Chobe, Botswana.

The top rated small boutique hotels (with less than 30 rooms) are listed below. Lodges are excluded.The study points out that three of them are located in the town of Franschoek.

Best Boutique Hotels
• La Petite Dauphine Franschoek, SA
• North Island Seychelles
• Franschoek Country House Franschoek, SA
• Cleopatra Natal Midlands, SA
• La Residence Franschoek, SA.

The top rated Normal Sized Hotels in Africa are listed below.

• La Mamounia Marrakech, Morocco
• 12 Apostles Hotel & Spa Cape Town, SA
• Royal Mansour Marrakech, Morocco
• Hemingways Nairobi, Kenya
• The Oyster Box Umhlanga, SA
• Lost City and Sun City North West, SA
• Four Seasons Sharm El Sheikh, Egypt
• Cape Grace Cape Town, SA
• Beverley Hills Hotel Umhlanga, SA
• Four Seasons Seychelles.

Another study by New World Wealth titled ‘Top African cities for millionaires’ states that there are approximately 163,000 millionaires living in Africa (as of June 2015), with combined wealth holdings of US$670 billion. Note: ‘Millionaires’ refer to individuals with net assets of US$1 million or more.

Johannesburg is the top African city for millionaires. There are also sizable millionaire populations living in Cairo, Lagos and Cape Town.

The ‘Top African cities for millionaires’ report can be downloaded here.