/* This button was generated using CSSButtonGenerator.com */
Home / Articles / Marketing / Knowledge Sharing

Knowledge Sharing

Flemish experts shared their knowledge with key staff members from RETOSA Member States when they gathered to learn competencies aimed at enabling them to achieve increased visitor satisfaction, improved competitiveness, and ensure economic, social and environmental sustainability, writes Taonga Silungwe.

The Regional Tourism Organisation of Southern Africa (RETOSA) and WES vzw (Brugge, Belgium) hosted a 10-day workshop from 03 to 13 December 2012 at the RETOSA offices in Midrand, Johannesburg, South Africa. Organised by RETOSA and sponsored by the Flemish Department of Foreign Affairs, the workshop was targeted at high-level management and senior executives in tourism destination management, tourism product development, tourism marketing, and tourism communication of public and private organisations.

This was the first of several workshops to be run jointly between RETOSA and WES. A total of 18 participants came from the following Member States: Botswana, Lesotho, Malawi, Namibia, South Africa, and Swaziland. Mozambique was not able to send a participant.

Participants of the workshop gained the following:

  • Improved knowledge and a better understanding of successful Destination Management.
  • Introduction of creative and innovative concepts, ideas, products, and methods.
  • In-depth understanding and usage of the social media in Destination Management.
Knowledge Sharing feb13 marketing retosa 1

Participants visited the Apartheid Museum, South of Johannesburg. From left to right are: Christiane Gunst, Frank Rakgomo, Ivan Landuyt, Jacqueline Rukanda, Charles Kachelenga, Salad Nthenda, Simba Mandinyenya, Els Ameloot, Mary Ngwenya, Nontsikelelo Chimwaza, Sarah Silus, Khutsafalo Tsile and Dawson Ramsden.

The programme content was provided by Ivan Landuyt; Strategic Planner, Christiane Gunst; Tourism Expert, and Els Ameloot; Marketing and Communication Expert from WES.

Feedback from participants at the workshop has been very positive and many of them found the programme to be beneficial, affirming that they will use a lot of the skills gained at the workshop to implement their destination management programmes. Also, participants took home a training package, which contained useful course material that will enable them to formulate an effective management and marketing strategy for their destinations using different approaches.

It was also observed that with the rise of the technological advancement, it is important for organisations to embrace the use of online media as a tool in marketing strategies, especially how to use social media as a marketing tool. At the end of the workshop, each participant was able to successfully formulate and elaborate a strategic plan for their destination.

RETOSA would like to thank all participants of the workshop for contributing to its success and WES as well as the Flemish Department of Foreign Affairs for their unwavering support. The next workshop will be held between August and September 2013. Participants for the second workshop will be drawn from the following countries: Angola, DR Congo, Mauritius, Seychelles, Tanzania, Zambia and Zimbabwe.

For more information visist: www.retosa.co.za.