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Market Intelligence Report

The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren.

ARRIVALS

The latest available data from Statistics South Africa is for January to October 2012:

Current period Change over same period last year
UK 350 590 5%
Germany 204 247 12.2%
USA 275 683 14.6%
India 87 906 16.8%
China 108 151 62.8%
Overseas Arrivals (excl same day visitors) 2 020 631 16.5%
African Arrivals 5 493 605 8.4%
Total Foreign Arrivals 7 535 498 10.4%

NB: African Arrivals plus Overseas Arrivals do not add to Total Foreign Arrivals due to the exclusion of unspecified arrivals, which could not be allocated to either African or Overseas.

HOTEL STATS

The latest available data from STR Global is for January to December 2012:

Current period Average Room Occupancy
Average Room Rate
Revenue Per Available Room
All Hotels in SA 59.8% R 888 R 531
All 5-star hotels in SA 58.1% R 1 580 R 917
All 4-star hotels in SA 59.8% R 855 R 511
All 3-star hotels in SA 59.8% R 715 R 427
Change over same period last year
All Hotels in SA 6.4% 3.9% 10.5%
All 5-star hotels in SA 10.0% 1.9% 12.1%
All 4-star hotels in SA 7.2% 3.8% 11.3%
All 3-star hotels in SA 4.6% 4.6% 9.4%

ACSA DATA

The latest available data from ACSA is for January to December 2012:

Change over same period last year Passengers arriving on International
Flights
Passengers arriving on Regional Flights Passengers arriving on Domestic Flights
OR Tambo International 2.0% -9.1% -3.8%
Cape Town International -0.2% 13.7% 0.5%
King Shaka International 14.0% N/A -6.7%

WHAT THIS MEANS FOR MY BUSINESS

The Statistics SA data and STR Global continue to indicate growth in arrivals and an improvement in hotel performance.

However, the ACSA data indicates a decline in domestic flights in particular with the impact of the closure of 1Time probably being the main reason.  Passengers arriving on International Flights to Cape Town have also declined due to SAA’s decision to stop direct flights between Cape Town and London.

For more information contact Martin at Grant Thornton on +27 (0)21 417 8838 or visit: http://www.gt.co.za.

  • I am most surprised at the 5 star room rates R1580 versus the 58% occupancy.

    These rates are way below the 5 star rates of otter city tourism centres such as New York, Dubai, Tokyo, Hong Kong and even Nigeria. Basically this equates to ROOMS AT HALF PRICE RUNNING AT HALF OCCUPANCY.