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Mobile lessons from a boutique hotel

Understanding your customer inside out, taking lessons from others who have done it well, knowing how much youMobile lessons from a boutique hotel oct12 marketing lessons have to spend, and getting the right technology partner on board are all key to a good design strategy, writes Philipp A.L. Patzel.

Most hoteliers should now understand the importance of reviews. But would they go as far as building a function into their mobile website so that guests can load entirely independent snaps or reviews of the room, restaurant, or facilities to the company’s own website in real-time? It certainly sounds like a risky strategy, but this is exactly what Viennese design and boutique hotel, Hollmann Beletage, has done.

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