Avis continues to shine in the Sunday Times Top Brands 2013 Awards, taking home the Business to Business award in the Car Hire Category for the 10th consecutive year. Avis was also nominated in the B2BCompany Most Spontaneously Aware Category – a category where respondents were asked which car rental companies they knew or had heard of, ascertaining which brands are at the top of consumers’ minds. This was done to tie up with groundbreaking research done by Jannie Hofmeyer from TNS, which states that the strongest brands are the ones that first pop into consumers’ minds when thinking about a specific purchase.
This has been accomplished amidst an industry characterised by increasing competitiveness in the marketplace and continually shifting customer needs.
This honour is a direct result of the commitment and on-going dedication from Avis to continually give its customers a memorable customer experience. The Avis vision is to exceed customers’ expectations at every interface. “We believe it is every customer’s right to receive excellent service and our brand promise of ‘We Try Harder’, lives through the DNA of the organisation and in all our Brand Ambassadors,” says Avis Chief Executive Keith Rankin.
The Top Brands Award is one of the most notable brand awards in the country. Recipients are chosen by the customer, with research methodology conducted by TNS Research Surveys amongst 3500 consumers in metro and non-metro areas. A separate survey is also conducted amongst 400 business leaders with respect to categories relating to business needs and services
“It is an honour to be awarded in the Business to Business Car Hire Category and we thank each and every one of our customers and employees that have made this possible”, says Rankin. “We will continue to try harder in order to give our customers the service that they have been accustomed to and also to aspire to greater customer service heights in the future.”
Avis has recently recorded its highest ever Customer Satisfaction Index (CSI) score from market researchers MRM Support, with a record high 91.8. This score increase can be attributed to Avis’ unquestionable dedication to customer service in all facets of its operations. Measuring CSI for a business like Avis brings together the combined product of all interaction between Avis and its customers.
About the company
Founded in 1946 by Warren E Avis, who opened America’s first car rental counter at Willow Run Airport, Avis Rent a Car is today South Africa’s leading car rental company with over 190 outlets throughout Southern Africa. Since 1962 its renowned brand promise of “We try Harder” has permeated through the business and has been the driving force behind the brand being at the forefront of technology, introducing innovative product offerings, first car rental company to achieve carbon-neutral accreditation, pioneering environmental initiatives, exceptional customer service, and from care for employees to community upliftment. Avis offers a total transport solution for business or recreation purposes consisting of; Avis Rent a Car, Avis Point 2 Point Transfers, Avis Chauffeur Drive, Avis Luxury Cars, Avis Van Rental Truck Rental and Avis Coach Charter. Visit the website for more information www.avis.co.za.