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Cape Town Diamond Museum celebrates World Tourism Day this September

World Tourism Day, held annually on the 27th of September, aims to raise awareness among the international community of the importance of tourism and its social, cultural, political and economic value. The importance of tourism in Cape Town is astounding, with an incredible 2 970 288 visitors to the V&A Waterfront in December 2013, and a staggering R 18 billion contributing to the Cape economy annually.

In celebration of World Tourism Day, The Cape Town Diamond Museum offers a cultural contribution to society with a guided tour on the history of diamonds in South Africa. The Cape Town Diamond Museum is a non-profit organisation, dedicated to creating a new appreciation for diamonds in South Africa – a gift from Shimansky to the city of Cape Town.

The Cape Town Diamond Museum is an incredible tourism destination, conveniently situated at our doorstep, and pays a glittering tribute to the world’s most precious stones – diamonds. Over the past year, the museum has seen an increase in local and international visitors with the most visitors being from South Africa, followed by the United Kingdom and United States, Germany, Australia and Sweden. These statistics not only are an indication of the contribution that The Cape Town Diamond Museum makes to the tourism industry, but also of how South Africans support their local tourist destinations.

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The Cape Town Diamond Museum invites local and international visitors to join in the celebration of World Tourism Day in September by experiencing a guided tour of the museum which features a number of authentic artefacts from our diamond mining history. 58% of international visitors claim to find Cape Town’s history and culture interesting prior to visiting the beautiful city – The Cape Town Diamond Museum hopes to increase that percentage this World Tourism Day.

The Cape Town Diamond Museum is open seven days a week from 9am to 9pm. Entrance is free. For more information, please visit www.capetowndiamondmuseum.org or call 021 421 2488 for bookings.

*Sources: Cape Town Tourism Performance Report: Oct 2013 – March 2014; SAPA