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Etihad Airways And Flybuys Join Forces In World First Loyalty Partnership

Global Loyalty Company, the loyalty division of Etihad Airways, and flybuys, one of Australia’s most popular loyalty programs, today launched an innovative partnership which enables flybuys members to turn everyday shopping into international flights with the World’s Leading Airline1.

flybuys members will be able to collect flybuys points when booking Etihad Airways flights and enjoy exclusive access to airfare deals to more than 100 destinations worldwide.

In a world first, flybuys members who link their Etihad Guest membership to their flybuys account will also earn Etihad Guest Tier Miles when they spend at Coles and selected partners. Tier Miles count towards elite Etihad Guest status which affords top tier members benefits such as priority check-in and airport lounge access when flying with Etihad Airways and its partner airlines.

To earn Etihad Guest Tier Miles, flybuys members must link their Etihad Guest membership to their flybuys account. Members will earn one Etihad Guest Tier Mile (up to a maximum of 2,500 Tier Miles per month) for every AUD 1 spent at any Coles Supermarket, Coles Online, Coles Express, and selected stores nationwide and, at the same time, collect flybuys points.

flybuys members can also convert their flybuys points to Etihad Guest miles, giving them access to flight rewards and upgrades.

Darren Peisley, Managing Director of Global Loyalty Company, said: “The launch today of the partnership with flybuys is exciting news for millions of flybuys members.

“Now they will be able to turn their weekly shopping at Coles and other selected stores into travel to exciting destinations worldwide.

“Together, we are offering flybuys members the unique ability to earn Tier Miles in the Etihad Guest program and, as a result, to enjoy the exclusive benefits we offer our most valuable frequent flyers.”

Mr Peisley added: “As the entity responsible for the commercial growth of the airline frequent flyer programs in which it has a strategic interest – Etihad Guest (Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional), JetPrivilege (Jet Airways), MilleMiglia (Alitalia) and topbonus (airberlin) – Global Loyalty Company is delighted to be celebrating this important milestone.

“The partnership with flybuys begins an exciting new chapter for the organisation. It is a new style of partnership program offering members a suite of innovative benefits and rewards and the first of several such partnerships which Global Loyalty is developing in other key markets across the world.”

Adam Story, Coles General Manager flybuys said: “flybuys is thrilled to be partnering with Etihad Airways.

“We are proud to be offering our members the opportunity to collect flybuys points quicker and redeem them on exciting rewards like international travel.

“flybuys members will also benefit with access to exclusive discounts on Etihad Airways and members will be able to accelerate their status within the Etihad Guest frequent flyer program by shopping at Coles Supermarkets, Coles Online, Coles Express, and selected stores nationwide.”

To celebrate the partnership launch:
 Etihad Airways will offer flybuys members up to 25 per cent off all Etihad Airways Economy and Business Class fares (excluding Breaking Deals) to anywhere on the airline’s global network. This applies to bookings made by 3 November for travel until 4 December 2015. At the same time, until 31 December, flybuys members will collect five flybuys points per AUD 1 spent on Etihad Airways flights, by booking through the flybuys ‘My Offers’ page. Etihad Guest members will also be able to earn Etihad Guest reward miles on the same flights.
 Linked program members will be able to earn three Etihad Guest Tier Miles for every AUD 1 they spend in Coles Supermarkets, Coles Online, Coles Express, and selected stores nationwide (capped at a maximum of 5,000 Tier Miles per month) until December 31, 2015. This will normally be one Etihad Guest Tier Mile for every AUD 1 they spend (capped at a maximum of 2,500 Tier Miles per month).
• Linked program members will have the chance to win one of 25 prizes of round trip Economy Class flights for two to an overseas destination of their choice on the Etihad Airways’ network.
• Other prizes include 10 sets of two tickets to an A-League game at Melbourne’s Etihad Stadium or AAMI Stadium during the 2015/16 season.
Throughout the year, flybuys and Etihad Airways will offer flybuys members other benefits including bonus flybuys points for flight purchases, discounts on air travel and stopover packages.

Terms and conditions apply. Visit flybuys.com.au/partners/etihad. For competition details, visit flybuys.com.au/collect/get-on-board#

Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi celebrate the new loyalty program partnership at Melbourne Airport.  Etihad Airways And Flybuys Join Forces In World First Loyalty Partnership Etihad Airways and flybuys partnership Melbourne airport

Australian flybuys member Caroline Borg and Etihad Airways ground staff (left to right) Fatima Reda and Nancy Azzi celebrate the new loyalty program partnership at Melbourne Airport.

About Etihad Airways
Etihad Airways began operations in 2003, and in 2014 carried 14.8 million passengers. From its Abu Dhabi base, Etihad Airways flies to or has announced plans to serve 113 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 119 Airbus and Boeing aircraft, and more than 200 aircraft on firm order, including 66 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and six Airbus A380s.

Etihad Airways holds equity investments in airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional. Etihad Airways, along with airberlin, Air Serbia, Air Seychelles, Alitalia, Etihad Regional, Jet Airways and NIKI, also participate in Etihad Airways Partners, a new brand that brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits. For more information, please visit: www.etihad.com
1. Voted World’s Leading Airline at World Travel Awards in 2009, 2010, 2011, 2012, 2013 and 2014.

About Global Loyalty Company
Global Loyalty Company (GLC) was established by Etihad Airways in 2013 to drive and manage the commercial growth of the airline frequent flyer programs in which it has a strategic interest – Etihad Guest (Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional), JetPrivilege (Jet Airways), MilleMiglia (Alitalia) and topbonus (airberlin). Today, the programs boast more than 16 million members worldwide.

As it continues to grow, GLC is actively focused on building commercial relationships with a wide range of global and local market partners – so that regardless of their frequency of flying, members can enjoy even more convenient ways to earn and use their loyalty points as part of their everyday lifestyle.

About Etihad Guest
Etihad Guest, the award-winning multi airline loyalty program of Etihad Airways, Air Serbia, Air Seychelles, and Etihad Regional was launched in August 2006 and quickly established itself as one of the airline industry’s fastest-growing and most innovative loyalty programs. Etihad Guest now boasts more than 3.5 million members. The program offers members the opportunity to accumulate Etihad Guest Miles on flights with more than 40 airline partners, such as airberlin, Virgin Australia, Alitalia and Jet Airways. Members also enjoy accruing miles with global partners, ranging from hotel accommodation and car rental to retail and financial products.

Etihad Guest members can redeem miles against a selection of flights on more than 3,000 routes and thousands of products on the Etihad Guest online Reward Shop. Etihad Guest Miles can also be used to shop at more than 30 million retail outlets worldwide with PointsPay® – an unmatched loyalty proposition.

About flybuys
flybuys has over two-thirds of Australian households actively using a flybuys card. The program delivers great value to Australians and it is easy to redeem for rewards. flybuys has been judged Australia’s most popular rewards program according to independent research published by First Point Research and Consulting in 2015. The program hosts a powerful and trusted points currency where members can collect 1 point for every AUD1 spent at Coles Supermarkets and selected partners.

The flybuys program boasts over 25 industry leading program partners. Members can collect points via a range of different channels including financial services and eShops, flybuys own online shopping portal where members can collect points by shopping with big Australian and international brands. Members can then redeem their points for a variety of different including AUD 10 off their shop at Coles Supermarkets, gift cards to KitchenAid appliances and can utilise the Points plus Pay option to make big-ticket items such as flights more attainable. For more information, please visit: www.flybuys.com.au