It’s amazing that 1 in 11 jobs globally rely on the travel and tourism industry as this infographic compiled by Mario Skrzypczak of Nerval Corporation (www.nervalcorp.com) clearly shows.
One reason for the growth of travel and tourism is the rise in the amount of bleisure trips. Bleisure is a combination of business and leisure trips and 72% of business travellers now add a leisure component to business trips.
The hospitality sector needs to properly understand their customer segments and stay relevant to them. There is a great opportunity for hotels and restaurants to stand out from the crowd and create unique experiences for guests on each visit. This will help them to thrive in a market that keeps on growing.