Mossel Bay Tourism has announced that the new Mossel Bay Travel Festival (www.bit.ly/MBTFest) – which will take place from the 18th to the 20th of October this year – is now an affiliate of the New York Travel Festival (www.nytravfest.com).
“We looked at the New York Travel Festival, and decided we wanted to do something similar here because it talks directly to the social web, which we see as the future of marketing,” said Mossel Bay Tourism’s Marcia Holm.
“And then when we approached the organiser of the New York Travel Festival, Roni Weiss, to ask if we could borrow his ideas, he immediately said ‘let’s work together’.”
The Mossel Bay Travel Festival is designed as a mash-up between discussions on the social web and events in the real world, and the organisers plan to measure its success by the presence it creates on the web.
“It’s designed as a celebration of travel in general, and also of Mossel Bay as a destination within the Western Cape Province, and the Garden Route and Klein Karoo region,” said Ms. Holm.
She said that the three days of the event will be dedicated to “Learning, Seeing, and Doing.
“Friday the 18th of October is planned as a day of discussions and presentations, and the Festival will begin with a Tourism Plenary, which will be hosted by the Western Cape’s MEC for Tourism, Alan Winde.
“These events are always valuable because they bring together top speakers who address subjects chosen by the delegates of the previous Plenary – they take place every six months, and this will be the first time ever that it’ll be brought to a venue outside of the Cape Peninsula,” said Ms. Holm.
“Then in the afternoon we’ll have four break-away sessions, where invited speakers will make presentations on holiday photography, accessing the German market, universal access in tourism, and the scientific significance of the archaeology of the Pinnacle Point Caves.
“These sessions will all be open to the public,” she said.
Saturday, said Ms. Holm, will be day of exhibitions during which tourism products and tourism-related organisations will exhibit at the Dias Museum Complex.
The day will also include a series of presentations about tourism products, and products which support the tourism industry.
“And Sunday will be a day of ‘Doing’ – a day of actual travel with outings and visits to some of Mossel Bay’s attractions and tourism products.
“We’re also hoping to arrange with some of our local collectors to present informal ‘Voorkamer Museums,’ during which members of the public can visit them in their houses or businesses to view their collections.”
Ms. Holm said that the Plenary will bring a large delegation of marketers from across the Province, and that almost all destination and regional marketing organisations have indicated that they’ll be present. Tour operator Hylton Ross has also agreed to sponsor the transport for ten hosted buyers from Cape Town, under the leadership of Lindsey Gibaud, of Big Tree Marketing.
“We urge the people of Mossel Bay and the Garden Route and Klein Karoo to come along and take part,” she said. “It’s going to be a great networking opportunity for the travel trade and the tourism industry, and for members of the public, it’ll be a wonderful opportunity to get to know more about our area – and to learn about special offers that’ll make a local holiday worth their while.”
- Mossel Bay Tourism: www.visitmosselbay.co.za
- Mossel Bay Travel Festival: www.bit.ly/MBTFest
- New York Travel Festival: www.nytravfest.com
Read this article on visitmosselbay.co.za here