New statistics released by PricewaterhouseCoopers indicates that even though 5-star establishments accounted for only 5% of available rooms in South Africa in 2012, they generated 12% of total hotel room revenue with occupancy rates at 60%. These rates are estimated to rise to 70% in 2013.
Luxury in Southern Africa (‘LISA’) is passionate about Southern Africa, East Africa and the Indian Ocean Islands and continues to market these regions as a 5-star destination.
One of LISA’s directors, Francois Laurence, appeared on Business Day TV – South Africa’s premier business channel on DStv’s channel 412.
During the interview, Laurence explains why top end tourism destinations like Southern Africa, East Africa and the Indian Ocean Islands continue to flourish even at a time of recession. “LISA not only markets a top product, but also explains why you pay for what you get.
Discerning travellers visiting 5-star establishments in Southern Africa, East Africa and the Indian Ocean Islands can expect to be blown away, says Laurence. “You’re not only paying for the friendliness and excellent service, but also for the unique experience that you’ll get nowhere else.”
To watch the video, please click on the thumbnail below.