Ulusaba’s charitable arm, Pride ‘n Purpose at Ulusaba, has been named the 
winner of the Best Social Involvement Programme at the 2012 Imvelo Responsible Tourism Awards.
The award recognises the tireless work from our team and that of the indispensable volunteers, many of whom are Ulusaba guests. Pride ‘n Purpose was originally established in 2003 by members of the Ulusaba family, and now continues to help over 35,000 people across six communities.
David Khoza, from Pride ‘n Purpose, was there in Johannesburg to accept the prestigious award. This is the second time Pride ‘n Purpose has won this award, with the first time being in 2009 so we’re thrilled to have won it for a second time.
The Imvelo Awards, now in its eleventh year, recognises tourism and hospitality businesses that make a real, measurable and sustained contribution to Responsible Tourism.
Ulusaba Private Game Reserve, part of Virgin Limited Edition – Sir Richard Branson’s privately owned collection of award-winning luxury retreats, has also won the Gold Award for ‘The Best Hotel in Africa’ at Virgin Holidays annual awards.
For more information visit: www.imveloawards.co.za/.
