Business & Finance

The Mark of a Good Holiday

Fair Trade Tourism is a leading South African non-profit organisation promoting responsible tourism development. It grows awareness about responsible tourism to travellers, assists tourism businesses to operate more sustainably and facilitates a globally recognised certification programme, the first in Africa, which is recognised by the Global Sustainable Tourism Council.

Fair Trade Tourism pioneered its certification programme more than a decade ago and is now expanding its best practice standards in responsible, sustainable tourism outside of South Africa. It also encourages mainstream and specialist tour operators to package and sell Fair Trade Holidays which incorporate Fair Trade Tourism certified products. We are pleased to announce that we currently have 17 tour operators approved to sell Fair Trade Holidays.

Fair Trade Tourism is a truly African organisation and includes certified businesses in Madagascar and Mozambique through direct product certification. Furthermore, we have certified businesses in The Seychelles through a Mutual Recognition Agree with Seychelles Sustainable Tourism Label. This agreement enables six of the Indian Ocean island nation’s leading hotels to be marketed under the Fair Trade Holiday brand, paving the way for similar agreements throughout the region. Finally, Fair Trade Tourism has just concluded a Mutual Recognition Agreement with Responsible Tourism Tanzania.

Currently South Africa and Africa face extreme challenges. The broader tourism development and encouraging synergy with our African counterparts is an indication that awareness for responsible, sustainable tourism practices is growing in our region, as well as globally. At the end of the day, it’s all about the visitor. Selecting a Fair Trade Tourism certified business or participating in a Fair Trade Holiday ensures their holidays ultimately benefit local communities and economies.

This contributes to peace of mind for the traveller as they know that the services and facilities they use are operated ethically and in a socially and environmentally responsible manner. The Fair Trade Tourism label tells you that member businesses are committed to making a real difference to both people and planet, allowing travellers to have the most fulfilling holiday possible.

Fair Trade Tourism is for travellers who want authentic, life-changing experiences which leave a lasting legacy of good practices in the places they visit. Whether you’re staying in a luxury safari lodge, a humble backpackers, an island resort, participate in an adventure activity, day trip or township tour, certified members strive to provide the essence of a
good holiday.

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