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Eco-Entrepreneurs needed to save our earth

Whilst capitalism is certainly responsible for most, if not all our current environmental problems – it is also the most effective tool we have to address the environmental crisis we face. writes Jason Drew.

We have used capitalism and markets to allocate hunger, starvation and death but now need to employ these same tools in a more ‘enlightened’ way, to restore our natural capital, create sustainable jobs, and build resilient communities. In this sustainability revolution – as in all revolutions, we, as individuals, need to take the lead. It will be one of the most exciting rewarding and profitable periods in history – and one of the most dangerous. We have no choice but to get busy repairing our future. Let me explain.

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