World Travel Market, Senior Director, Simon Press previews WTM 2014.
WTM 2014 will be the best yet as World Travel Market celebrates its 35th event. This will be marked by extended opening hours to facilitate even more business deals.
Opening from 9am Monday – Thursday (previously 10am) WTM will give exhibitors and buyers from WTM Buyers’ Club an extra hour each day to agree business deals.
Furthermore, the event will stay open for an extra two hours to 8pm on the Wednesday evening, giving exhibitors the opportunity to host WTM 35th event celebrations on their stands.
2. How much business can exhibitors expect to conduct?
WTM 2013 facilitated more than £2.2 billion in industry deals – with African exhibitors agreeing £161 million in contracts. This year we expect even more business will be conducted by South African exhibitors and at the event in general. One of the best ways for exhibitors to meet new buyers and sign deals is the WTM Speed Networking, which takes place on Monday and Thursday mornings.
3. What will the event programme look like at WTM 2014?
This year sees the introduction of a Spa and Wellness Programme to the highly successful events programme. There will be more than 100 sessions covering a range of topics including aviation, cruise, social media, and responsible tourism. WTM 2013 Events Programme has an attendance of more than 16,000 – a 9.5% increase on WTM 2012.
4. Which exhibitors should we look out for?
VISITFLANDERS – WTM’s Premier Partner – is commemorating the 100th Anniversary of the Great War. Brand USA has increased its presence as part of its aim to hit 100m international visitors.
5. Where can South African buyers and visitors register for WTM 2014?