Hotel Trends For 2016

In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average, writes Michelle Mangan.

Did you know that the revenue for the global hotel industry is predicted to rise to $550 billion US dollars in 2016?

The industry as a whole has seen year-on-year increases having been worth $457 billion US dollars in 2011 and $395 billion dollars in 2009. As expected, the regions that continue to be key in terms of the highest rates of hotel occupancy are found in Europe and the Asia Pacific regions with both regions filling occupancy at over 68% respectively.

The combined regions of Africa and the Middle East are regions where daily hotel room rates are the most expensive globally. The average room rate in these regions costs $165.97 US dollars per day.

By comparison, the average room rate in the Asia Pacific region costs $115.67 US dollars per day. Considering that its hotel occupancy rates are also so high, this region is one to watch for the rest of 2016.

2016 trends in the hotel industry range from the Millennials replacing Baby Boomers as the dominant consumer group that are spending their time in hotels, to the hotel industry adoption of mobile devices and applications to better service their customers’ needs.

These include the needs of the Millennials who crave ultra-personalised services at their fingertips and who are also the most ‘connected’ generation the industry has ever seen.

The Ard na Sidhe Country House in County Kerry, Ireland, put together this infographic illustrating where the global hotel industry is currently and their predicted trends that are set to dominate the industry this year and into the future.

About the Author: Michelle Mangan is a Content Marketing Manager who works on behalf of the Ard na Sidhe Country House in County Kerry, Ireland. She frequently researches and creates infographics, storymaps and blogs across a wide variety of topics within the hotel, hospitality, travel and tourism sectors.

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