Information is power. Clearly customers make choices, and it’s up to us in the travel and tourism industry to motivate, inform and provide information online that is inspiring, relevant and to the point, writes Pieter Philipse.
Just as important is that communications are channeled in such a way that at the business-receiving-end, extended personal information can be collected. Information that is readily and directly available for selling with. The internet is about making use of opportunities, and the sooner the right strategies and solutions are implemented the sooner we benefit from them.