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How to Protect Intellectual Assets

There are many kinds of intellectual property. From company names to symbols, logos, original works of art, designs, and much more, intellectual assets are intangible assets that carry great value.

In the digital age we live in, intellectual asset theft is not uncommon, so before having original artwork designed for your company it is important to take measures that will keep your intellectual assets protected.

Basically, there are three main categories of intellectual property protection. These are trademarks, copyrights, and patents. These protect your asset from being used or copied without your consent by a third party.

Looking at the types of services listed here, you can see that there are a number of ways to keep your valuable intellectual assets protected. Nonetheless, it’s worthwhile knowing the basics of intellectual property protection.
Here, then, are some tips on how to protect your intellectual assets.

Be Cautious When Filing Patents

In the manufacturing industry, for example, patents are the most common method used to protect ideas and designs or processes in terms of the principles, mechanisms, and components used. For instance, a soda manufacturer who patents a recipe will detail the mechanical and chemical processes used to arrive at the finished product. However, publishing such a patent gives other people ideas on how to produce a replica product, which they can do by simply modifying a few things. So think twice before filing patents without professional advise.

Copyright Your Material

Unlike many artists, authors or video production firms, few travel and tourism companies bother to have their work copyright protected, especially in the start-up phase of the business. As the business grows and becomes successful it becomes more difficult to have its assets copyright-protected, as someone may have beaten them to it. It is, therefore, important to add the copyright symbol to all marketing collateral from the outset to minimise the chance of plagiarism.

Think Twice Before Collaborating Ownership

Two heads may be better than one, but joint ownership of intellectual assets can be catastrophic, particularly when conflict arises. You never really know who you can truly trust with assets when it comes to conflicting interests.

Store Assets Safely

Yes, intellectual property is intangible. However, crucial documents containing ideas, creations, and even bespoke itineraries could easily lead to the loss of all your hard work. For digital files, for instance, make sure they’re stored in a system that is breach-proof and uses strong access encryption, adaptive authentication or two-factor authentication.

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