Understanding your customer inside out, taking lessons from others who have done it well, knowing how much you have to spend, and getting the right technology partner on board are all key to a good design strategy, writes Philipp A.L. Patzel.
Most hoteliers should now understand the importance of reviews. But would they go as far as building a function into their mobile website so that guests can load entirely independent snaps or reviews of the room, restaurant, or facilities to the company’s own website in real-time? It certainly sounds like a risky strategy, but this is exactly what Viennese design and boutique hotel, Hollmann Beletage, has done.