Marketing
News, views, and reviews on tourism marketing issues with particular relevance to the global travel trade.
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SATSA Market Intelligence Report
The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The…
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SATSA Market Intelligence Report
The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The…
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Online travel bookings on the up
More and more connected South Africans are opting to book their holiday accommodation online. While 2012 holiday season bookings showed…
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The Law of the Tour Sale
Sometimes it’s useful to look at things from the other side of the fence. This article was written for travel…
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SATSA Market Intelligence Report
The information below was extracted from available data as at 13 November 2012, writes Martin Jansen van Vuuren. ARRIVALS The…
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Differentiation is key to Destination Marketing
This article reflects the current conditions of tourism destination marketing with a hope (and belief) that it can improve, writes…
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SATSA Market Intelligence Report (MIR – October 2012)
The information below was extracted from available data as at 18 October 2012, writes Martin Jansen van Vuuren. Arrivals: The…
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Southern Africa Regional Brand Communications and Management Strategy
Following the workshop convened by the Regional Tourism Organisation of Southern Africa (RETOSA), during Indaba in May (reported on page…
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Travel & Hospitality Website Landing Pages
Questions we stay with are: what were they interested in, what information could have been placed on the web portal…
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