Marketing

SATSA Market Intelligence Report (MIR – October 2012)

The information below was extracted from available data as at 18 October 2012, writes Martin Jansen van Vuuren.

Arrivals:
The latest available data from Statistics South Africa is for January and June 2012:

Current periodChange over same period last year
UK215 5245%
Germany118 77612.2%
USA155 52216.3%
India53 29121.2%
China60 27268.4%
Overseas Arrivals1 163 47717.1%
African Arrivals3 239 9448.3%
Total Foreign Arrivals4 416 37310.5%

NB: African Arrivals plus Overseas Arrivals do not add to Total Foreign Arrivals due to the exclusion of unspecified arrivals, which could not be allocated to either African or Overseas.

Hotel Stats:
The latest available data from STR Global is for January to August of 2012:

Current periodAverage room occupancy (ARO)Average room rate (ARR)Revenue per Available room
(RevPAR)
All Hotels in SA57.6%R 873.09R 502.94
All 5-star hotels in SA55.8%R 1 550.11R 864.39
All 4-star hotels in SA57.5%R 840.73R 483.45
All 3-star hotels in SA57.7%R 704.74R 406.55
Change over same period last year
All Hotels in SA7.2%3.5%11.0%
All 5-star hotels in SA11.5%1.3%12.9%
All 4-star hotels in SA8.0%3.4%11.6%
All 3-star hotels in SA5.3%4.2%9.8%

ACSA data:
The latest available data from ACSA is for January to September 2012:

Change of same period last yearPassengers arriving on
International Flights
Passengers arriving on Regional
Flights
Passengers arriving on Domestic
Flights
OR Tambo International1.4%-0.6%-1.8%
Cape Town International7.6%19.7%1.9%
King Shaka International15.4%N/A-4.8%

WHAT THIS MEANS FOR MY BUSINESS:

The growth in revenue per available room for hotels is encouraging.  It points to an improvement in not only the occupancy of the hotels but also the room rates that are being achieved.

This positive news is being countered by the decline in passengers arriving on domestic flights at OR Tambo and Cape Town International Airports between January and September 2012, compared with the same period in 2011.

Complaints from guesthouses, bed & breakfast and self-catering establishments that they are not experiencing the increase in tourism arrivals might point to a situation where business tourists are travelling (who mainly stay in hotels) while the holiday tourists are not travelling (who mainly stay in other types of accommodation).

For more information contact Martin at Grant Thornton on +27 (0)21 417 8838 or visit: http://www.gt.co.za

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