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SEO 7 Essential Steps in Optimizing your Site

If you’re not optimizing your website for Search Engine Optimization (SEO), then it’s not working as hard as it should and you’re missing a lot of potential new business. SEO is essential for every website to work efficiently and provide the best results.

If you’re spending a lot on marketing, but not much on SEO then you’re doing it wrong. Every website needs to be optimized for search engines to get you the outcome you’re looking for and to get recognized.

Here are seven essential steps you have to do to optimize your website.

1. Keywords

Choosing the right keywords for your website is one of the essential steps that you need to take when optimizing your site. Think of all the keywords that your customers could be using to find your product or service. Potential customers will search for the things they need, not your brand name. By making sure that the keywords that they use are on your website, you’ll reach your targeted audience as your site will be optimized for search engines.

There are a lot of tools that can help you find the right keywords for the product or service you’re selling. It’s preferable to use a different keyword for each page on your website. That way, you’ll have more keywords, and hence, more visitors viewing your products or services.

2. Mobile Phones

Hand holding smartphone showing icons on screen

The next step is to optimize your website homepage to be accessible through smartphones. Nowadays, people are using their mobile phones and tablets more than their laptop or desktop computers to access the internet. By optimizing your website to be mobile friendly (your regular website should shrink down to be small enough to display on a mobile device), it will rank higher.

3. Creating an SEO plan

Concept SEO items on desk

SEO is an ongoing process that every website owner needs to keep up to date. You can either learn everything there is to know about search engine optimization, or you can hire a professional to help you. There are plenty of SEO specialists out there. Have a look at what SEO consultant Bear Newman offers on his site, it’s actually quite informative as they also walk you through their process.

4. Speed

If you’re trying to access a website and it’s taking too long to load, you’ll probably give up. That’s exactly what your potential customers do if your site is too slow. There are a lot of tools that can help you check your websites’ speed and many provide solutions to overcome the problem.

5. Meta description

Effective Meta descriptions are one of the essentials in search engine optimization. The Meta descriptions on pages and posts are basically what your customers will see in Google before opening your website. Ideally, one of your keywords should be in it. Don’t overuse keywords in the Meta description though – one main keyword is enough. Make it short, relevant and appealing. Using different Meta descriptions for every page and post on your site will help you reach more customers, and the more relevant the Meta description is to what the customer is searching for, the higher your ranking in the users search query will be.

6. Content

Optimizing your website’s content is a great way to rank. However, the content on your website will be recognised by Google anyway, so stuffing every post with multiple keywords will not help. In fact, it can cause your website to be penalised. Your website’s content must be informative, and the keywords must match the content. Choosing keywords that are relevant to your content, and then optimizing your website for users to find that content is the natural order of things.

7. Appropriate headlines

Using appropriate headlines to match your product or service descriptions is the final essential step. Headlines should be relevant, contain a keyword and be informative. Irrelevant, or even worse, misleading, headlines will not help your site to grow. Each web page should contain a headline that matches what’s on the web page, and it should be repeated.

Why Search Engine Optimization?

Search engine optimization is the key to your website’s success. No matter how much effort you put in, if you’re not recognised or indexed by search engines, your website will not grow. SEO will help your targeted audience to find your website and what you’re selling or providing with ease. You’ll save time and money by optimizing your site, as well as get your products and business known by the masses.

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