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News, views, and reviews on tourism marketing issues with particular relevance to the global travel trade.

The Evolution of Souvenirs

Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementoes through to their modern-day equivalents. By Anisa ...

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How To Design Homepage Takeover Skins

Homepage Takeover Skin

Leveraging brand exposure by maximising visibility when booking online advertising space should be a top priority for digital savvy marketers. And website takeover banners provide an ideal opportunity to do that. Yet, few understand how to design homepage takeover skins. ...

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Tourvest Ploughs Millions Into Indaba 2019

Martin Wiest, Tourvest CEO at Indaba

Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the event, including junior employees, as part of their training and team building. “With all these resources invested in the exhibit, ...

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How to Protect Intellectual Assets

Copyright symbol

There are many kinds of intellectual property. From company names to symbols, logos, original works of art, designs, and much more, intellectual assets are intangible assets that carry great value. In the digital age we live in, intellectual asset theft ...

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Spreading South Africa’s Good News

Filmmaker Shani Kay standing against a South Africa flag and SA INC logo

Spreading South Africa’s good news is at the heart of SA INC., a new 20-part series set to air on local TV channels with the objective of changing the narrative in South Africa to highlight and celebrate the country’s successes and ...

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Predictions for Native Advertising

Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: www.copyblogger.com No one knows exactly what ...

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How To Deliver Good Customer Service On The Go

Whether your business provides tourism transport, like an airport shuttle service, or a mobile business like campervan tours, delivering excellent customer service skills on the go is particularly important. There are a broad number of different opportunities where you can ...

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Positive Future for Botswana Tourism

wttc economic impact report Botswana

According to the latest World Travel & Tourism Council (WTTC) Economic Impact report for Botswana, positive growth is expected for the country over the next ten years. “Inclusive growth and ensuring a future with quality jobs are the concerns of ...

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Why Content Marketing Will Remain King in 2019

For travel destinations and tourism products, digital content will remain king in 2019, with lead generation acing the deck of marketing strategy cards. Here’s why: Most Important Objectives According to a ‘Digital Marketing Plan Survey’ conducted by Ascend2 research-based marketing, 18% of ...

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New Report on Health Tourism Launched

abstract image of health tourism

Madrid, Spain, 27 December 2018 – The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) have launched a new report on health tourism. As part of their joint research programme, the study is the first attempt to set ...

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5 SPA Trends for 2019

Infrared sauna

The most exciting 2019 SPA trends are good news for nature and lovers In recent years, the wellness industry has been growing more rapidly than ever. At the same time, the focus of SPAs has shifted from beauty to overall ...

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African Megacities To Lead Population Growth

Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as the last major continent to undergo urbanisation.  According to the global market research company, Euromonitor International‘s new report, “Megacities: Developing Country Domination,” ...

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The Value of Social Influencer Campaigns

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...

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How to Personalise Hospitality Experiences

South Africa – June 2018: In the current competitive environment, the tourism and hospitality industry is in constant search for new ways to improve a customer’s overall experience. Knowing and understanding what works can be a valuable part of the success ...

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Consumer Travel Trends for 2018

Want to know which holiday trends are proving popular with travellers in 2018? It’s always interesting to observe patterns in the travel industry and among the things to have caught our eye in recent months include the rise of low-cost ...

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Protecting the Female Traveller

Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite industry. Here are some ideas to consider for improving the security of your tourism entity or community for the ‘single’ ...

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Promoting Domestic Tourism in South Africa

Through their support of Fikile Hlatshwayo’s book ‘Blacks Do Caravan’, South African Tourism aims to inspire families to travel. The book encourages South Africans to visit local destinations and to discover the therapeutic nature of camping along with the inherent ...

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Who is the South African Millennial?

Are today’s travellers really that different from their parents? What do we really know about the South African millennial traveller? Nicholas Barenblatt, of Protea Hotels by Marriott and African Pride Hotels, provides the answers. By Bonny Feldman. As distinct trends ...

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The Importance Of Online Reviews

Many tourists use online reviews to help them figure out where to stay, where to eat, or what to do while in town. This article provides tips and suggestions on how to manage Online Reviews to ensure greater customer satisfaction and repeat business. By Alexander ...

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Marketing Platforms for Safari Businesses

With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are find it increasingly difficult to keep abreast of product and rate changes. Until now, that is! Mirada Travel Media has ...

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Mapping South Africa’s Trails

Cape Town based travel company Drive South Africa has partnered with Google through the Google Street View camera loan program to capture 360-degree street view imagery of South Africa’s top wilderness, cultural and historic sites for Google Maps. By Jarred ...

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Adventure Tourism Rankings

The 2015 ATDI Report shows that many countries are recognising and prioritising adventure tourism, by benchmarking resources and policy against 10 pillars to drive growth, writes Des Langkilde. The fifth edition of the Adventure Tourism Development Index (ATDI), released in ...

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SA Hotel Groups Lag Behind Global Peers

South African hotel groups continue to lag behind their global peers in adopting technology to meet increasingly sophisticated customer demands.  These hotels risk being cut adrift in a digital economy, according to Grant Thornton. Gillian Saunders, Head of Advisory Services ...

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Tourism & Migration

Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to handle the millions of people who seek to migrate there. The US also has a similar debate running through its ...

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Food in Tourism Marketing

By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience.  Because eating is an essential part of living, food or culinary tourism has a broad base of appeal.  In fact, often ...

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TripAdvisor at 16, The Facts

TripAdvisor is no stranger to the travel trade but did you know that it started life above a tiny pizza parlour called Kostas in the town of Needham, Massachusetts, USA in February 2000, writes Peter Corcoran. Sixteen years later and ...

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Hotel Trends For 2016

In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average, writes Michelle Mangan. Did you know that the revenue for the ...

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8 Changing Trends in Leisure Tourism

Image: Oceana Beach and Wildlife Reserve, South Africa courtesy of Mantis Group What are the latest trends in work time management and how can tourism professionals take advantage of the growth in leisure time? Dr. Peter E. Tarlow provides the ...

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Branding Africa

Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted in Accra, Ghana to discuss branding Africa. Velma Corcoran reports on the outcome. I joined delegates from across the continent, ...

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Adventure Tourism Growth

The latest edition of UNWTO‘s ‘Global Report on Adventure Tourism’ cites Visa Facilitation as one of the most important areas to adventure tourism growth for destinations, writes Des Langkilde. In the foreword to Volume nine of the UNWTO’s ‘Global Report ...

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Getting Started with Social Media

The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne van der Merwe explains where to get started. All social media works off the same premise…they are interactive platforms, which ...

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Language: USP or Barrier?

In the hospitality and tourism industry we all try to push our unique selling points (USP’s) and differentiate our products and services. Yet, how many have considered the edge language can have on the bottom line? asks Charlene Nieuwoudt. “Your ...

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7 Tips to Improve your B2B Marketing

– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests, increase their ROI, and secure more customers. Unfortunately for vendors marketing their product or service to hotels, there is much ...

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4 Myths Related to Guest Feedback

Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with those myths, writes RJ Friedlander. TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more ...

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Pros & Cons of Booking Restrictions

In this article Jean Francois Mourier outlines the most common hotel booking restrictions and when they are and aren’t useful for increasing bookings and revenue. Every hotelier has used a restriction in their pricing strategy at one time or another. ...

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10 Digital Tips for Travel Consultants

In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what online tools are available for independent travel consultants (ITC), writes Rian Bornman. Being an Independent Travel Consultant (ITC) can be ...

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10 Tech Trends in SA travel

There are over 1,000 independent travel consultants (ITCs) in South Africa, and this number will grow significantly in coming years. This article focuses on the top 10 technology trends that are set to influence travel in South Africa during 2015 ...

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Trends to Boost Hotel Marketing

At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. In the hotel industry in particular, most prediction articles neglect to mention how hoteliers should actually implement these trends at their properties. ...

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Tourism Challenges – Part 2

Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015.  Among the issues that we looked at were the question of security, health, issues of policing a few of the ...

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How To Create Brand Ambassadors

A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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10 Tips to get Tourism PR published

As a publisher, editor and blogger to the travel and tourism trade, my email inbox is flooded with press releases – many of which are trashed because the content is either badly written, does not comply with my magazine’s editorial ...

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Online Marketing for your small Business

The internet has expanded dramatically in the last decade and is becoming a part of every aspect of daily life. Businesses are recognising that their customers spend a considerable amount of time online and are coming up with innovative ways ...

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Travel Trade Shows

How to attract the best of them. Trade shows have long been seen as an important marketing tool for a large number of industries that need to exhibit their products to a specific audience. By Dr Peter Tarlow. Since almost ...

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What do Tourists Want?

A TripAdvisor survey reveals the hotel amenities travelers can and can’t do without. TripAdvisor®, the world’s largest travel site, announced the results of the TripBarometer Truth in Travel Survey, which reveals the hotel amenities and services travelers find most and ...

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Destination Marketing: The Quest for Funds

Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 27 September 2013, by Martin Jansen van Vuuren of Grant Thornton. To view the data, see page 21 of the Digital Magazine or Download a PDF ...

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Social Media Marketing – Part 3

In part three of this series Pieter Philipse looks at some useful social media monitoring and analysis tools. Last month we started off by researching our present position in Social Media Marketing and I hope this gave you some clear ...

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Directory Listings increase SEO

One of the main benefits of listing in a trade directory  is highly quality back links. All search engines consider the number of back links you have and a listing will give your website the required back links. You cannot find an ...

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Mobile Marketing Explosion

Mobile marketing is exploding as consumers increasingly use their smart phones and mobile devices to travel, shop and spend. Current trends in mobile usage provide compelling reasons for the travel trade to create their own easy-to-use and interactive mobile website ...

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Social Media Marketing Part 2

Where to start? In part two of this series, Pieter Philipse asks some pertinent questions that should be answered before embarking on a social media journey. Introduction Before we set of on our journey from a business point of view we ...

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Q2 Tourism Business Index

According to results of the TBCSA FNB Tourism Business Index (TBI) for the second quarter of 2013, it’s business as usual for the travel and tourism sector with comfortable trading overall. By Kagiso Mosue. At the moment the sector is ...

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Social Media Marketing

In this new E-Marketing series, Tourism Tattler will help you to become a Social Business. We will show you what influences people’s social behaviour (how to go viral) how to automate online communications, how to position your brand, and how ...

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Giving by Gifting

Hand crafted gifts provide the safari industry with a way to give back to the African communities in need who produce the products, important in the marketing and culture of Game Lodges and African tourism in general. When award winning ...

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SATSA Market Intelligence Report

The Southern Africa Tourism Services Association’s Market Intelligence Report is compiled monthly by Martin Jansen van Vuuren courtesy of  Grant Thornton. The report takes an analytical look at the latest tourist arrivals, Airports Company of South Africa (ACSA) and hotel ...

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German inbound tourism set to grow

According to the Department of Tourism, Tourist arrivals to South Africa increased 10.4% between January and October last year compared with the same period in 2011, helped by a growing number of German visitors, writes Des Langkilde. Germany was one ...

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Market Intelligence Report

The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to October 2012: Current period Change over same period last ...

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Market Intelligence Report

The information below was extracted from available data as at 21 January 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to September 2012: Current period Change over same period last ...

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Knowledge Sharing

Flemish experts shared their knowledge with key staff members from RETOSA Member States when they gathered to learn competencies aimed at enabling them to achieve increased visitor satisfaction, improved competitiveness, and ensure economic, social and environmental sustainability, writes Taonga Silungwe. ...

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SATSA Market Intelligence Report

The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to July 2012: Current period Change over same period last ...

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SATSA Market Intelligence Report

The information below was extracted from available data as at 12 December 2012, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to July 2012: Current period Change over same period last ...

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