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Airline Introduces Entertainment Syncing Ahead Of Travel

Airline passengers can browse over 4 000 channels of entertainment on the Emirates app, create personalized playlists and sync selection to seat, once on board.

JOHANNESBURG, SOUTH AFRICA, 06 February 2019 Emirates has introduced an innovative new function on its app to allow customers to create bespoke playlists ahead of their flights and sync them to their seats once on board. Customers can plan their trips more effectively, and maximise their onboard experience by using the Emirates app to browse the expansive entertainment catalogue at any time.

ice, Emirates’ award-winning inflight entertainment system has reached a new milestone of over 4 000 channels of on-demand entertainment. The catalogue includes over 1 000 movies, more than any other airline, popular television box sets, tens of thousands of music tracks, podcasts and games.

Sir Tim Clark, President – Emirates Airline said: “In keeping with our ‘Fly Better’ promise, our teams work tirelessly to provide ever-better, world-class travel experiences. Every detail is carefully considered as we continually enhance and develop innovative products and services for our customers. This latest functionality on the Emirates app elevates the customer experience even before they step onto the aircraft. Our customers can now browse the unmatched content on offer and create personal entertainment playlists at their leisure, and once comfortably settled in their seats on board, they simply sync and press play.”

The syncing capability is currently available on over 100 Emirates Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft, in the coming months.

With a global customer base, Emirates offers entertainment in 44 languages and each month over 100 movies are added to the system – just one way the airline effectively incorporates all cultures into their service offerings. This rings true particularly for South African travellers who, in February this year, can enjoy the debut of a local crime thriller on ice – Nommer 37. Other South African content available on ice includes Farewell Ella Bella, Lucky Specials and music from five-time South African Music award winner, DJ Black Coffee.

Considering that February is awards season, Emirates also offers local travelers a variety of blockbuster films, such as Bohemian Rhapsody. Other award winning films and shows include Beautiful Boy, Killing Eve , Finding Nemo and an entire channel dedicated solely to local music that includes the likes of Yvonne Chaka Chaka, Kwesta and Zahara.

The airline also ensures its youngest customers are catered for with a large selection of children’s movies and TV channels. In addition to over 75 Disney, Marvel, and children’s movies there are also over 50 TV channels, including Cartoon Network, Nickelodeon, CBeebies and the Disney Channel.

The Emirates app is a one-stop travel companion allowing customers to book flights, hotels, car rentals, tours and attractions. In addition to the ice catalogue, travellers can browse through their flight’s menus and wine lists up to a month before the selection. The Emirates app also features 3D seat maps which allows customers to navigate the interior of the Emirates A380 and the Emirates Boeing 777 during seat selection to explore the spacious cabin before they board.

The Emirates app is free to download on iOS or Android devices.

Emirates flies four daily flights from Johannesburg to Dubai, two daily flights between Dubai and Cape Town and a daily flight between Dubai and Durban. To book, visit, your local Emirates office or your travel agent.

About Emirates: Emirates is the world’s largest international airline with a global network of 158 destinations in 86 countries/territories across six continents. Emirates operates 260 modern aircraft and is the world’s largest operator of the Airbus A380 and Boeing 777 family of aircraft. The airline’s luxurious amenities, regionally-inspired gourmet cuisine, award-winning in-flight entertainment system – ice – and unmatched hospitality provided by its iconic multilingual Cabin Crew from over 135 nationalities have made Emirates one of the world’s most recognised airline brands.

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