Upgraded theatres now offer best in-cinema experience at all sites.
Ster-Kinekor Theatres has completed the digital conversion of all its sites around South Africa in what is considered to be record time. The updated global cinema technology has been installed at its more than 400 cinema screens countrywide to give audiences the best possible movie viewing experience.
Says Fiaz Mahomed, CEO of Ster-Kinekor Theatres: “The digital roll-out across our sites is the single largest investment by our company, as we continue in our efforts to innovate the cinema experience to ensure our customers enjoy ‘great moments at their greatest’. The process started in June this year, and we are delighted to announce that the conversion of our final South African cinema in Kimberley was completed this week.
“As far as we are aware, this is the fastest successful digital conversion process for any cinema chain of our size anywhere in the world. Furthermore, we managed to continue running our normal day-to-day operations across all our cinemas during the upgrade, with the minimum of disruption,” states Mahomed.
Another first for Ster-Kinekor was the national release of the latest Marvel blockbuster, Thor: The Dark World only in digital format. It is the first film to enjoy a sole digital release (no 35mm prints) when it opened earlier this month.
With the digital technology, the entire cinema viewing experience has undergone a profound change. The picture quality and clarity of the image is considerably improved while the state-of-the-art surround sound has also been upgraded.
“In fact,” explains Mahomed, “our digital sound ranges from Dolby 5.1 all the way through to the ultimate Dolby Atmos experience. Our digital footprint also includes our new IMAX Experience® at Gateway in Durban, with its cutting-edge projection system that delivers crystal-clear images, coupled with IMAX®’s customized theatre design and powerful digital sound system.
“Upgrading the cinemas brings with it yet another plus for movie-lovers – the screening of more major blockbuster titles from both the Hollywood and Bollywood studios, on the same date as their international release and at more cinema complexes. The ease of digital projection also gives us the opportunity to expand this to medium and more niche film titles. This technology has profoundly changed the face of the industry, ensuring that our customers ‘see it best’ and ‘see it first’ on our big screens in our upgraded cinemas.
“This is an exciting evolution in cinema in South Africa, and I would like to congratulate the dedicated and professional team for making it happen in record time for Ster-Kinekor,” concludes Mahomed.
For more information, visit www.sterkinekor.com. You can also download the Ster-Kinekor app on any Nokia, Samsung Android, iPhone or Blackberry handset for up-to-date information and to make bookings. To find out what other exciting promotions Ster-Kinekor has on offer, follow @SKTheatres on Twitter or on Facebook at Ster-Kinekor Theatres.
A wholly-owned subsidiary of the Primedia Group, Ster-Kinekor is the leader in bringing blockbuster films to its audiences across the country. Despite South Africans watching their pockets, Ster-Kinekor has seen an increase in cinema attendance year on year. With 53 local movie complexes situated in prime locations such as Sandton City, Gateway and Cavendish Square, and a further five in Namibia, Zambia, Lesotho and Zimbabwe, Ster-Kinekor can entertain more than 64 000 movie goers every two hours on over 400 big screens. From action and suspense, to romance and comedies, Ster-Kinekor Theatres offers the latest the film industry has to offer. The cinema chain is currently converting all 418 of its cinemas to digital, the very latest in cinema technology including heightened picture quality and state-of-the-art surround sound, for a greatly enhanced overall viewing experience: ‘see it best’ and ‘see it first’. And if it’s 3D you’re after, then you’ll be pleased to know that Ster-Kinekor has 112 state-of-the-art 3D cinemas, securing its 3D footprint in the country and keeping audiences on the edge