The innovative “Active Blind Spot Assist” billboard advertisement contributed to the award winning spot for Mercedes-Benz. For decades, Mercedes-Benz has been setting the standards for the development of new technologies to boost active and passive safety in automobiles. All of these systems have demonstrably contributed to making road traffic safer and to considerably reduce the numbers of road users injured or killed in accidents. Mercedes-Benz defines the benchmarks in active safety technology with intelligent assistance systems that turn the vehicle into the driver’s “thinking partner”.
“Creativity not only attracts the best talent in the marketing industry, but also exposes our brand to a younger and more progressive target market – our future customers,” says Claudia Mende, Marketing Communication Manager at Mercedes-Benz – the second ranked brand.
TOP TEN BRANDS
- South African Breweries
- Nando’s South Africa
- Kraft Foods
- Land Rover
A comprehensive explanation of how the rankings are calculated can be found on the Loeries website www.theloerieawards.co.za.