Trade News

New look for Garden Court Marine Parade

Tsogo Sun’s iconic Durban hotel – Garden Court Marine Parade – celebrated its 30th year anniversary in grand style last night (1 October) following a R110-million refurbishment project.

Leading tourism stakeholders and government officials including eThekwini Mayor, Councillor James Nxumalo, welcomed Tsogo Sun’s commitment to investing in the upgrade of the city’s Golden Mile and joined Tsogo Sun’s CEO, Marcel von Aulock and KZN Operations Director, Mike Jackson in officially launching the revamped hotel.

To commemorate the milestone, a custom-made “Golden Mile” lager was exclusively created by Shaun Standeaven of Standeaven Breweries – an award-winning, world-class microbrewery in Alverstone. This select lager is a premium unfiltered, light malt, craft lager which is a great “hot day” drinking beer. Its crisp, clean texture is sure to be a hit this summer and will be exclusively available at Garden Court Marine Parade.

“We are extremely proud and happy to collaborate with a local Durban based microbrewery and we believe that our relationship with Standeaven Breweries will be a fantastic one. This initiative showcases Tsogo Sun’s commitment to supporting local businesses,” said General Manager John Aritho.

Guests were impressed by the transformation of the hotel’s porte cochere into an elegant, high class cocktail venue, which boasted stylish decor and outstanding renditions by the talented Umlazi School Jazz band.

Taking centre stage was the sweet cake replica of the iconic hotel, uniquely crafted for the special occasion which left guest marvelled by the intricacy of the creation.

In addition, the wide and exceptional variety of culinary cocktail delights were nothing short of perfection. The team of chefs headed by regional project chef, Nathania Wasserman, left guests in awe of the assortment of canapés that were served, showcasing culinary excellence for which Tsogo Sun is popularly known.

“We are thrilled to officially celebrate this landmark hotel’s 30th anniversary along with the launch of its latest refurbishment. We are confident that its refreshed, vibrant look will give holidaymakers and visitors a fantastic experience and contribute towards the high standard of service and guest satisfaction which is at the core of Tsogo Sun’s culture,” said Jackson.

Aritho added that the refurbishment made way for the hotel’s regained character and charm accompanied by dedicated and efficient service.

“We are very aware of the place that this hotel holds in many people’s affections and we firmly believe that the fresh look will exceed guests expectations and reclaim its popular position on the Golden Mile. We are also pleased to honour staff who have shared the journey with their impressive 30 years of dedicated service.” added Aritho who lead and managed the multi-million rand project.

“It is indeed a great moment for the team to see this all come alive.” said Aritho.

Golden Mile Lager specifications:
Unfiltered premium craft lager
Style: Golden Lager
Colour: Light Golden
Tone: Medium frothy long-lasting head
Taste: A light malt backbone
Alc. 4.7 %

Subashni Govender

BlackBook Events & PR, a Durban-based public relations, events and marketing agency offers the highest level of personal and creative strategic planning and service for local & international brands. BlackBook Events & PR creates attention-grabbing media campaigns and each signature campaign reflects our individual focus on our client’s unique needs, desires, personality and imagination. Leveraging our close working relationships with key editors of print, broadcast and online media, we are able to secure strategic coverage in national and regional press outlets to heighten both consumer and trade awareness of our clients’ offerings. We believe that the foundation of a successful public relations campaign is strong media relationships. With the owner as a former senior journalist for the country’s leading newspaper, SUNDAY TIMES, BlackBook Events & PR has an impressive network of top editorial contacts across a broad range of media outlets while keeping our fingers on the pulse of new and emerging media resources to complement a client’s overall campaign. This allows BlackBook Events & PR to provide invaluable media saturation across the country, no matter where the client is based.

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