Qantas Airways has appointed Johannesburg-based communications agency, PR Worx to strengthen the awareness of the airline’s services in South Africa and further develop Qantas’ position in the corporate travel market.
Qantas Regional General Manager Africa Michi Messner said public relations support in South Africa is key in effectively communicating the wider benefits to customers when flying with Qantas.
“PR Worx has successfully and professionally assisted Qantas on a number of projects since 2010 and we are pleased to appoint the agency full-time to help promote our daily Boeing 747 services from Johannesburg to Sydney,” said Messner
Managing Director of PR Worx Madelain Roscher said the team was looking forward to building on the successes already achieved for Qantas during its three-year project based relationship.
“We feel very proud to work with Qantas and look forward to delivering compelling and effective communications solutions for the Australia’s national carrier, and will communicate the benefits of their daily direct service to Sydney and connections across Australia,” said Roscher.
Qantas first began operations in South Africa in 1984 and has grown its services to operate daily non-stop Boeing 747 services between Johannesburg and Sydney.
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Qantas is a premium, full-service Australian domestic and international airline that offers benefits such as a global network, First, Business, Premium Economy and Economy on international services, a leading Frequent Flyer program, inflight meals and entertainment, world-class airport lounges and a premium service.
The Qantas group today employs more than 33,000 people worldwide and offers airline services across a network spanning 207 destinations in 54 countries, including those served by codeshare partner airlines. Qantas was awarded Best Airline Australia-Pacific in this year’s Skytrax World Airline Awards and was also ranked in the top ten best airlines globally.
About PR Worx
Since its inception in 2001, PR Worx has had the opportunity to work on a large variety of exciting and innovative projects, providing demonstrable results and a solid return on investment for clients.
PR Worx has a broad client base ranging from the engineering and mining sectors, to sports and entertainment, to the travel and tourism industry, to lifestyle and luxury brands. Over the years, the firm has built a reputation as one of the most progressive South African public relations agencies having won 19 PRISA PRISM Awards over the past three years, including a few on behalf of Qantas, and was awarded as the best publicists in Africa for three consecutive years.