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MoU signing between SA Tourism and China's Tencent
From left to right: Director-General at National Department Tourism, Mr Victor Tharage; Advisor to Minister of Tourism, Dr Lufhuno Marwala; Minister of Tourism Mmamoloko Kubayi-Ngubane; Mr Norman Tam, Tencent; Mr Mansoor Mohamed, Hub-Head: Asia-Pacific, SA Tourism; Ms Hanneli Slabber, RGM: Asia/Australasia/Middle East at SA Tourism; Ms Rachel Xie, Tencent; and Ms Silvia Chen, Tencent.

Tencent To Help Boost Chinese Tourism To South Africa

SHENZHEN, China, 22 October 2019 – South Africa’s Minister of Tourism, Mmamoloko Kubayi-Ngubane witnessed the signing of a strategic co-operation agreement between South African Tourism and Tencent – a company that owns a popular platform in China called WeChat. This cooperation is expected to assist South Africa to have direct access to millions of potential Chinese travellers to market the country as a destination of choice for Chinese travellers.

Minister Kubayi-Ngubane communicated her excitement of this initiative and opportunity to access Potential tourist for both business and leisure by saying: “South Africa is open for business and offers diverse and world-class attractions, excellent transport services and communications infrastructure which competes with the best in the world.

China is South Africa’s largest trading partner and we are leveraging on this trade relation to strengthen the people to people exchange between the two countries. I am pleased that, together with Tencent, South African Tourism in China is laying a solid foundation for growth in visitor arrivals from China to South Africa”. 

The partnership will span over two years and aims to position South Africa as a preferred tourism destination in China, through digital marketing campaigns on WeChat as well as other platforms within the Tencent ecosystem.

Tencent will also assist SA Tourism with a knowledge transfer programme on best practices for Destination Development. Tencent will advise SA Tourism on how South Africa can accelerate the implementation of WeChat Pay for Chinese travellers visiting South Africa. Tencent will also advise SA Tourism on best practice Chinese visitor experience making use of QR codes.

“This strategic co-operation agreement is one of many initiatives developed to increase arrivals from China to South Africa,” said Minister Kubayi-Ngubane.

“Tencent, through its popular platform, WeChat, will assist us to access multiple segments of the Chinese traveller’s market. In addition to customized market for each market segment, Tencent platforms will also enrich Chinese traveller’s experience when they travel to South Africa,” she added.

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