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Tag Archives: Tourism Marketing

The Evolution of Souvenirs

Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementoes through to their modern-day equivalents. By Anisa ...

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Protecting the Female Traveller

Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite industry. Here are some ideas to consider for improving the security of your tourism entity or community for the ‘single’ ...

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Marketing Platforms for Safari Businesses

With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are find it increasingly difficult to keep abreast of product and rate changes. Until now, that is! Mirada Travel Media has ...

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Tourism Challenges – Part 2

Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015.  Among the issues that we looked at were the question of security, health, issues of policing a few of the ...

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How To Create Brand Ambassadors

A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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Destination Marketing: The Quest for Funds

Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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