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Help Create South Africa’s Ultimate Journey

MotorHappy, a subsidiary of Imperial, is calling on all South Africans to help map out the country’s most incredible road trips on their new Ultimate Journey website.

Planning a road trip can be daunting but the new Ultimate Journey website takes the pain out of all the planning. Using submissions and votes from the public, the website highlights some of South Africa’s best road trips, with the goal of creating the Ultimate Journey across South Africa.

“It’s undoubtedly the year of the road trip and by providing South Africans with the ultimate routes, as voted for by fellow South Africans, it’s easier than ever to hit the road,” says Barend Smit, Marketing Director of MotorHappy.

South Africans are invited to help build the Ultimate Journey by adding their favourite location to the Ultimate Journey website and then encouraging their friends to vote for it. Over the course of the competition, ending on the 31st August 2017, MotorHappy has been gathering data and soon South Africa’s most-loved destinations – and the most scenic routes to get there – will emerge. In addition to this, participants who load a road trip destination or vote for a road trip destination on the Ultimate Journey website are entered into a competition to win a South African road trip valued at R50 000, driven in a sponsored Kia Sportage.

Smit calls on South Africans to explore our beautiful country and to share their love of the land with others through the Ultimate Journey campaign. “Of course, there are some safety considerations to think of before starting your trip. Make sure your car is properly serviced before leaving and check your tyres. Organise everything before you leave – pack your emergency kit, charge your phone, have your GPS loaded with your destination and music sorted. If children are travelling with you, provide them with entertainment so they don’t distract you while you’re driving,” says Smit.

All entries into the Ultimate Journey website will be categorised into different types of road trips. Young budget-conscious travellers, families with young children, couples looking for romantic getaways, adventurous groups and luxury travellers will all find routes and destinations to suit their requirements. “If you’re looking for a short weekend getaway or a longer holiday, you will find it on the Motor Happy Ultimate Journey – all crowd-sourced and recommended by regular South Africans,” Smit explains.

To enter the competition and contribute to the creation of South Africa’s Ultimate Journey, upload an image and description of your favourite South African destination to the Ultimate Journey website. Share your entry on social media using the #UltimateJourneySA hashtag and encourage your friends and family to vote for your entry.

For more information, visit or follow Motorhappy on FacebookInstagram or Twitter. Use the hashtag: #UltimateJourneySA

Joining the #UltimateJourneySA

TourismTattler‘s editor has added his own “Ultimate Journey” off the beaten track along the Cape Whale Coast Route, stretching from Gordon’s Bay along Clarence Drive and the seaside villages encountered on the R44, all the way along the R43, and ending on the R317 at Quoin Point.

So, while you’re adding your own locations, why not vote for these spots too:

Clarence Drive
Kogelberg Nature Reserve
Pringle Bay
Betty’s Bay
Rotary Way Hermanus Lookout
Old Harbour Museum (Hermanus)
Grootbos Nature Reserve
De Kelders
Dyer Island
Pearly Beach
Quoin Point

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