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News, views, and reviews on tourism marketing issues with particular relevance to the global travel trade.

Social Media Marketing – Part 3

In part three of this series, TourismTattler looks at some useful social media monitoring and analysis tools. Last month we started off by researching our present position in Social Media Marketing and we hope this gave you some clear ideas ...

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Social Media Marketing – Part 2

In part two of this series, TourismTattler asks some pertinent questions that should be answered before embarking on a social media journey. Part 1 of this series can be read here. Introduction Before we set off on our journey from a ...

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Social Media Marketing – Part 1

In this new E-Marketing series, Tourism Tattler will help you to become a Social Business. We will show you what influences people’s social behaviour (how to go viral) how to automate online communications, how to position your brand, and how ...

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Trust Factor Good for Guided Holiday Brands in 2020

Trust and value as important travel trend in 2020

More than ever, South Africans will be seeking value-for-money holidays and to deal with suppliers they can trust with their hard-earned savings this year. By Teresa Richardson. The economic climate, various global travel trends, and continuing shifts in traveller behaviour will ...

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Why Content Marketing Will Remain King in 2020

For travel destinations and tourism products, digital content will remain king in 2020 and beyond, with lead generation acing the deck of marketing strategy cards. Here’s why: Most Important Objectives According to a ‘Digital Marketing Plan Survey’ conducted by Ascend2 research-based marketing, ...

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Israeli Outbound Market to Africa Growth

A stone wall in Israel with flag and aircraft silhouette

Increased interest by Israelis for travel to Africa & The Indian Ocean Islands is making this market an attractive proposition for Africa based travel and tourism professionals. By Derek Houston. Last year 26,000 Israelis visited South Africa and 6,000 travelled to Kenya. ...

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South Africa’s Tourism Business Performance Sees Further Decline

Tourism Business Index

South Africa’s tourism industry woes continue as the Tourism Business Index (TBI) shows a bleak picture of the outlook for the first half of 2019. 2018 proved to have been the worst year for business performance since the inception of ...

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Growth Forecasts for Luxury Tourism Market

Luxury tourism tented camp by Hayward's Safaris

Luxury Tourism – the travel industry niche sector designed to satisfy the lavish travel expectations of high net worth individuals – has reached a global value of 831 billion U.S. dollars and is currently growing at a faster pace than overall tourism. ...

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10 Tips to get Tourism PR Published

As a publisher of content aimed at travellers and the tourism trade, my email inbox is flooded with press releases – many of which are trashed because the content is either badly written, does not comply with my website or ...

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How to Attract Tourists through Storytelling

Delegates attending the Wine and Food Tourism Conference

Cape Town, South Africa – A powerful message about the power of storytelling to attract tourists emerged during trends presentations by more than 15 high-level expert speakers at the recent Wine & Food Tourism Conference, held at Spier near Stellenbosch: ...

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The Difference Between MICE and Business Tourism

Passengers disembarking at an airport

The difference between the term MICE (Meetings, Incentives, Conferences, Exhibitions) and Business Tourism is the focus. By Helen Brewer. MICE are focused on the requirements of the end-user. The end-users are the decision-makers (buyers) for holding a MICE gathering and ...

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How to Increase Digital Visibility at Zero Cost

Judith Lewis with Wine & Food Tourism Conference logo

Top digital strategist to show Wine & Food Conference delegates how to up their communication game at zero cost Wineries can easily and effectively raise their digital visibility and strategically enhance their impact without having to spend an additional cent ...

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The Evolution of Souvenirs

Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementoes through to their modern-day equivalents. By Anisa ...

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How To Design Homepage Takeover Skins

Homepage Takeover Skin

Leveraging brand exposure by maximising visibility when booking online advertising space should be a top priority for digital savvy marketers. And website takeover banners provide an ideal opportunity to do that. Yet, few understand how to design homepage takeover skins. ...

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Marketing Strategies to Attract Millennials

Social media abstract

Millennials are a niche tourism market that many Destination Marketing Organisations (DMOs) have been targeting over the past half a decade or so. Don’t be fooled by consumer stereotyping that millennials (aka Generation Y) are a fickle group that look for ...

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Tourvest Ploughs Millions Into Indaba 2019

Martin Wiest, Tourvest CEO at Indaba

Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the event, including junior employees, as part of their training and team building. “With all these resources invested in the exhibit, ...

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Spreading South Africa’s Good News

Filmmaker Shani Kay standing against a South Africa flag and SA INC logo

Spreading South Africa’s good news is at the heart of SA INC., a new 20-part series set to air on local TV channels with the objective of changing the narrative in South Africa to highlight and celebrate the country’s successes and ...

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How NOT to handle a Social Media Complaint

Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled customer and a restaurant owner erupted in a volcanic swap of ignominious Facebook posts. The tenor of the social media ...

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Advertising Strategies For Tourism Businesses

Hand pointing to laptop screen

The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people to make vacation reservations. The dawn of the Internet has disrupted traditional travel channels, with online travel agents (OTAs) and ...

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Predictions for Native Advertising

Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: www.copyblogger.com No one knows exactly what ...

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8 Tactics For Sales Lead Generation

Sales lead generation graphic

Do you know who your target customers are? Then it is time to turn visitors into customers with these 8 easy to implement sales lead generation tactics. Tactic 1 – Create great content The first step is to create content ...

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How To Deliver Good Customer Service On The Go

Whether your business provides tourism transport, like an airport shuttle service, or a mobile business like campervan tours, delivering excellent customer service skills on the go is particularly important. There are a broad number of different opportunities where you can ...

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Partnership to Redefine Brand South Africa

Brand South Africa partnership team

Brand South Africa, the official custodian of South Africa’s nation brand, has partnered with Business Leadership South Africa and SA INC. to redefine the national conversation. The team at Regency Global, producers of the SA INC. TV series, aim to ...

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Positive Future for Botswana Tourism

wttc economic impact report Botswana

According to the latest World Travel & Tourism Council (WTTC) Economic Impact report for Botswana, positive growth is expected for the country over the next ten years. “Inclusive growth and ensuring a future with quality jobs are the concerns of ...

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How Online Business Directories Benefit Tourism

Online Business Directory

Marketers of tourism destinations and tourism business services often ignore the power of online business directories. Here are 8 good reasons why directories should be included as part of your marketing mix. According to a statistical report, spending on digital ...

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New Report on Health Tourism Launched

Health tourism abstract image

Madrid, Spain, 27 December 2018 – The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) have launched a new report on health tourism. As part of their joint research programme, the study is the first attempt to set ...

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5 SPA Trends for 2019

Infrared sauna

The most exciting 2019 SPA trends are good news for nature and lovers In recent years, the wellness industry has been growing more rapidly than ever. At the same time, the focus of SPAs has shifted from beauty to overall ...

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How To Start And Market A Travel Business Cost Effectively

online travel agent

Starting a travel business from scratch can take years before it becomes profitable. Besides the set-up costs, such as company registration, insurance, licensing, and accreditation, there are the marketing costs incurred to develop trade networks and attract clients. But there ...

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How African businesses can benefit from social media

Benefits of Social Media for Business

As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to come. Africa as a whole is seeing rampant technological advancement. One of the biggest changes, though, has been how quickly ...

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African Megacities To Lead Population Growth

Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as the last major continent to undergo urbanisation.  According to the global market research company, Euromonitor International‘s new report, “Megacities: Developing Country Domination,” ...

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5 Things to Look for When Hiring a Custom Writer

As a small business entrepreneur, there are many things you have to do to market your business and keep it top-of-mind. Writing engaging content is just one of them. However, it can be overwhelming to be the one responsible for managing social media, ...

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The Value of Social Influencer Campaigns

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...

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Tourism Growth Opportunities for Port Elizabeth

PORT ELIZABETH, 07 August 2018 – With just 21 days to go before the city hosts a major global event that can have an incredible impact on tourism in the destination, namely the 2018 Ironman World Championship, Prof Ernie Heath, an international ...

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Is South Africa Ready For ‘Smart’ Hotel Rooms?

There’s a race on internationally among big hotel groups to unveil smart hotels that feature rooms equipped with the Internet of Things (IoT) devices that can carry out a variety of tasks for guests. This state-of-the-art hotel experience will likely ...

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Cape Town: A Sustainable Tourism Destination

CAPE TOWN, 17 July 2018 –  Despite the heavy rains and Western Cape dams filling up considerably, the risk of a continued drought over the next few years still remains a reality. Due to the significant knock that the local hospitality ...

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How to Personalise Hospitality Experiences

South Africa – June 2018: In the current competitive environment, the tourism and hospitality industry is in constant search for new ways to improve a customer’s overall experience. Knowing and understanding what works can be a valuable part of the success ...

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Consumer Travel Trends for 2018

Want to know which holiday trends are proving popular with travellers in 2018? It’s always interesting to observe patterns in the travel industry and among the things to have caught our eye in recent months include the rise of low-cost ...

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Knysna Tourism Launches #SpiritofKnysna Campaign

One year after the Knysna fires of 7 June, Knysna Tourism has launched its new destination marketing campaign, #SpiritofKnysna, with the release of a new destination video. The two-minute video was filmed in Knysna and Sedgefield and showcases the lagoon, ...

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Africa Set to Become the Next Big iGaming Marketplace

There are several reasons why the iGaming industry has set its sights on conquering Africa. It almost certainly has something to do with the fact that two-thirds of the continent’s population is reportedly aged 24 and under. This gives the ...

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Millennials Reshape Luxury Travel Through Innovation

With the ever-growing influence of Millennials on the hotel industry, luxury hotel groups have started to consider them as the future’s most affluent customer segment. Yet, a recent research carried out at Ecole hôtelière de Lausanne shows that luxury hotels, unlike ...

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10 Content Marketing Trends in Southern Africa

Inbound tourism & hospitality marketing is becoming increasingly important in the digital era. With a plethora of websites, blogs and social media platforms all offering content, you want to make sure potential customers are reading yours. By Louisa du Toit. At the ...

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Protecting the Female Traveller

Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite industry. Here are some ideas to consider for improving the security of your tourism entity or community for the ‘single’ ...

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The Hidden Power of Ritual in Tourism

The priceless power of rituals in travel experiences must be taken into account in marketing. By Anita Mendiratta. Walking down the busy street in Hanoi, a day of meetings over and a quiet night in the hotel ahead, he slowed his ...

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Email Marketing 101 for Tourism Business

All You Need to Know About Email Marketing for a Tourism Business. Email Marketing is one of the best advertising sales tools around. You could say that it is the pipeline through which sales reach your business, easily returning R500 to ...

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Promoting Domestic Tourism in South Africa

Through their support of Fikile Hlatshwayo’s book ‘Blacks Do Caravan’, South African Tourism aims to inspire families to travel. The book encourages South Africans to visit local destinations and to discover the therapeutic nature of camping along with the inherent ...

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Which is Best for Start-Ups: PR or Advertising?

There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn’t true. While each has benefits, there are many reasons that PR is ...

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Who is the South African Millennial?

Are today’s travellers really that different from their parents? What do we really know about the South African millennial traveller? Nicholas Barenblatt, of Protea Hotels by Marriott and African Pride Hotels, provides the answers. By Bonny Feldman. As distinct trends ...

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Preferences of Business Traveller Generations

Older, experienced business travellers expect to be treated like VIPs when they travel and leave the handling of their travel arrangements to others, while younger, newer business travellers book their own travel and like to be treated like locals. By ...

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6 Steps to Native Advertising Success

It’s not about the number, the exposure or even the CTR. Follow these 6 steps if you want native advertising success. By Stine Bjerre Herdel. Few companies who have the money to buy media space in the form of branded ...

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The Importance Of Online Reviews

Many tourists use online reviews to help them figure out where to stay, where to eat, or what to do while in town. This article provides tips and suggestions on how to manage Online Reviews to ensure greater customer satisfaction and repeat business. By Alexander ...

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Marketing Platforms for Safari Businesses

With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are find it increasingly difficult to keep abreast of product and rate changes. Until now, that is! Mirada Travel Media has ...

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Looking to China for SA Inbound Tourists

Billions of rands are being invested into South Africa by Chinese corporations, trade delegations are coming and going on official visits, and interest in South Africa is on the rise in terms of tourism. By Enver Duminy, CEO, Cape Town ...

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Mapping South Africa’s Trails

Cape Town based travel company Drive South Africa has partnered with Google through the Google Street View camera loan program to capture 360-degree street view imagery of South Africa’s top wilderness, cultural and historic sites for Google Maps. By Jarred ...

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Adventure Tourism Rankings

The 2015 ATDI Report shows that many countries are recognising and prioritising adventure tourism, by benchmarking resources and policy against 10 pillars to drive growth, writes Des Langkilde. The fifth edition of the Adventure Tourism Development Index (ATDI), released in ...

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SA Hotel Groups Lag Behind Global Peers

South African hotel groups continue to lag behind their global peers in adopting technology to meet increasingly sophisticated customer demands.  These hotels risk being cut adrift in a digital economy, according to Grant Thornton. Gillian Saunders, Head of Advisory Services ...

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Tourism & Migration

Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to handle the millions of people who seek to migrate there. The US also has a similar debate running through its ...

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Food in Tourism Marketing

By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience.  Because eating is an essential part of living, food or culinary tourism has a broad base of appeal.  In fact, often ...

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TripAdvisor at 16, The Facts

TripAdvisor is no stranger to the travel trade but did you know that it started life above a tiny pizza parlour called Kostas in the town of Needham, Massachusetts, USA in February 2000, writes Peter Corcoran. Sixteen years later and ...

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Hotel Trends For 2016

In this latest infographic, Africa and the Middle East are shown to be the most expensive regions for hotel rates with a $165.97 dollar daily room rate on average, writes Michelle Mangan. Did you know that the revenue for the ...

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Being Positive When Your Colleagues Are Negative

Somehow no matter how much we may try to make December a happy month, there are always some people who tend to take a negative view on life. In a business environment, such as tourism, negativity can be deadly, writes ...

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How Tourism Can Lead To Rural Regeneration

Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writes Prof. Melville Saayman. Earlier this year, whilst doing research in one of the national parks, I was confronted by poverty and the impact ...

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8 Changing Trends in Leisure Tourism

Image: Oceana Beach and Wildlife Reserve, South Africa courtesy of Mantis Group What are the latest trends in work time management and how can tourism professionals take advantage of the growth in leisure time? Dr. Peter E. Tarlow provides the ...

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Branding Africa

Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted in Accra, Ghana to discuss branding Africa. Velma Corcoran reports on the outcome. I joined delegates from across the continent, ...

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Adventure Tourism Growth

The latest edition of UNWTO‘s ‘Global Report on Adventure Tourism’ cites Visa Facilitation as one of the most important areas to adventure tourism growth for destinations, writes Des Langkilde. In the foreword to Volume nine of the UNWTO’s ‘Global Report ...

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Getting Started with Social Media

The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne van der Merwe explains where to get started. All social media works off the same premise…they are interactive platforms, which ...

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Language: USP or Barrier?

In the hospitality and tourism industry we all try to push our unique selling points (USP’s) and differentiate our products and services. Yet, how many have considered the edge language can have on the bottom line? asks Charlene Nieuwoudt. “Your ...

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‘Expatria’ – a potential Tourism Source Market?

If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on the planet. In this article William Purbrick quantifies the demographics and size of this potential tourism source market. First off, ...

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Seven Tips to Improve your B2B Marketing

– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that outlines seven tips for B2B companies to increase the ROI on their marketing efforts, shorten the sales cycle and increase ...

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7 Tips to Improve your B2B Marketing

– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests, increase their ROI, and secure more customers. Unfortunately for vendors marketing their product or service to hotels, there is much ...

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Franchising: Preferred for Hotel Expansion

Over half of the world’s hotels are now branded properties, with franchising being the operating model of choice for most of the large hotel operators, according to a new report from hotel consultancy HVS London, writes Linda Pettit. Five of ...

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4 Myths Related to Guest Feedback

Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with those myths, writes RJ Friedlander. TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more ...

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Pros & Cons of Booking Restrictions

In this article Jean Francois Mourier outlines the most common hotel booking restrictions and when they are and aren’t useful for increasing bookings and revenue. Every hotelier has used a restriction in their pricing strategy at one time or another. ...

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Dispelling Negativity in Destination Marketing

Life would be so simple if consumers of travel followed a logical decision making process, with an abundance of time when planning their next holiday, writes Judy Lain. Numerous factors – many completely unrelated to the decision they are making ...

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10 Digital Tips for Travel Consultants

In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what online tools are available for independent travel consultants (ITC), writes Rian Bornman. Being an Independent Travel Consultant (ITC) can be ...

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10 Tech Trends in SA travel

There are over 1,000 independent travel consultants (ITCs) in South Africa, and this number will grow significantly in coming years. This article focuses on the top 10 technology trends that are set to influence travel in South Africa during 2015 ...

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Trends to Boost Hotel Marketing

At the beginning of every year, many experts offer their list of industry forecasts for the year ahead. In the hotel industry in particular, most prediction articles neglect to mention how hoteliers should actually implement these trends at their properties. ...

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Tourism Challenges – Part 2

Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015.  Among the issues that we looked at were the question of security, health, issues of policing a few of the ...

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Tourism Challenges in the New Year

In part one of a two part series, Dr. Peter Tarlow looks at issues that are likely to challenge the travel and tourism industry during 2015. Now that the December holidays are past, and the parties have ended, just like ...

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4 Reasons to Use Online Marketing in the Tourism Industry

Tourism is an industry that, above all, serves people. The world is changing, and people are changing with it; the way they interact with each other and with businesses is constantly evolving. By Chevaun Herholdt. As a customer-centric industry, tourism ...

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How To Create Brand Ambassadors

A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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Online Marketing for your small Business

The internet has expanded dramatically in the last decade and is becoming a part of every aspect of daily life. Businesses are recognising that their customers spend a considerable amount of time online and are coming up with innovative ways ...

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Travel Trade Shows

How to attract the best of them. Trade shows have long been seen as an important marketing tool for a large number of industries that need to exhibit their products to a specific audience. By Dr Peter Tarlow. Since almost ...

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Social Media Posting – Best Practices

Social media has its own unwritten rules of composition and content. Here are the best practices that work for Guy Kawasaki – Advisor at Motorola Mobility. Be brief. The sweet spot for posts on Google+ and Facebook is two to ...

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What do Tourists Want?

A TripAdvisor survey reveals the hotel amenities travelers can and can’t do without. TripAdvisor®, the world’s largest travel site, announced the results of the TripBarometer Truth in Travel Survey, which reveals the hotel amenities and services travelers find most and ...

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Destination Marketing: The Quest for Funds

Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 27 September 2013, by Martin Jansen van Vuuren of Grant Thornton. To view the data, see page 21 of the Digital Magazine or Download a PDF ...

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Directory Listings increase SEO

One of the main benefits of listing in a trade directory  is highly quality back links. All search engines consider the number of back links you have and a listing will give your website the required back links. You cannot find an ...

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Mobile Marketing Explosion

Mobile marketing is exploding as consumers increasingly use their smart phones and mobile devices to travel, shop and spend. Current trends in mobile usage provide compelling reasons for the travel trade to create their own easy-to-use and interactive mobile website ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin Jansen van Vuuren of Grant Thornton.

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Q2 Tourism Business Index

According to results of the TBCSA FNB Tourism Business Index (TBI) for the second quarter of 2013, it’s business as usual for the travel and tourism sector with comfortable trading overall. By Kagiso Mosue. At the moment the sector is ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 25 July 2013, by Martin Jansen van Vuuren of Grant Thornton

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 30 May 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za    

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Giving by Gifting

Hand crafted gifts provide the safari industry with a way to give back to the African communities in need who produce the products, important in the marketing and culture of Game Lodges and African tourism in general. When award winning ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 24 April 2013, by Martin Jansen van Vuuren of Grant Thornton – www.gt.co.za  

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SATSA Market Intelligence Report

The Southern Africa Tourism Services Association’s Market Intelligence Report is compiled monthly by Martin Jansen van Vuuren courtesy of  Grant Thornton. The report takes an analytical look at the latest tourist arrivals, Airports Company of South Africa (ACSA) and hotel ...

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German inbound tourism set to grow

According to the Department of Tourism, Tourist arrivals to South Africa increased 10.4% between January and October last year compared with the same period in 2011, helped by a growing number of German visitors, writes Des Langkilde. Germany was one ...

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Market Intelligence Report

The information below was extracted from available data as at 25 February 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to October 2012: Current period Change over same period last ...

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Market Intelligence Report

The information below was extracted from available data as at 21 January 2013, writes Martin Jansen van Vuuren. ARRIVALS The latest available data from Statistics South Africa is for January to September 2012: Current period Change over same period last ...

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