How African businesses can benefit from social media

As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to come. Africa as a whole is seeing rampant technological advancement. One of the biggest changes, though, has been how quickly social media uptake in Africa has changed the entire business landscape across the continent.

Today, African businesses need to be ready to benefit from using social media as much as they can. Not sure where to start? Here are some suggestions on how African businesses can benefit from social media in 2018 and beyond.

Better business branding

For one, you can make it easier to sell your business story. Just like anywhere else in the world, African consumers want to feel they can trust you and believe the story that you sell. With social media, you can better brand your business and build a more ethical image of what you offer.

This is one of the reasons why business branding is so important on social media. It allows you to step out of the shadow of your competition and showcase what makes you the right choice for anyone considering a purchase.

Fresh engagement

In Africa, with so much demand for the services and products you offer, it’s likely you will be inundated with offers and questions from buyers. To make sure you can get to everyone, social media allows for fast, easy and real-time engagement with anyone who might be interested.

Thanks to that, you can soon enjoy a much more successful experience purely on the basis that you can engage with people faster. With so much competition waiting to step in, time is often of the essence. Now, you can ensure that you engage with prospects in time and get the sale!

Affordable marketing

One of the other ways how African businesses can benefit from social media is to start reducing their expenditure on marketing. By always being  accessible and available on social media, you make it easier for people to find you organically.

Now, you can quickly stop spending so much money on marketing that does not bring any revenue returns back with it. By investing your time into running your social media accounts or investing money in a social media manager, you’ll see a huge improvement in how your business markets itself whilst reducing costs.

More website traffic

Of course, another huge benefit is that you will get to see even more traffic arriving than ever before. If you are serious about getting more hits and sales for your business, then social media makes that so much easier.

Extra web traffic is never a bad thing. Social media will ensure that you get all the time in the world to start bringing in more traffic without wasting any of your time. For stress-free web traffic management without having to risk any of your capital, you can use social media to bring in more traffic without having to pay for it.

Embrace media

Alongside creating informative content which will educate and convince customers to buy, you can use social media to share more marketable content. A several thousand world article is always useful but can be hard to promote. A minute-long video that talks through its main points, though, is easily shared on social media and encourages people to try it out themselves.

If you want to know how to promote more than just the written word, social media makes that nice and easy. Today, there are even more forms of media that you can use to bring in extra clientele (see the image at the end of this article).

Build the perfect client

Social media, unlike banner advertising and local ads, are extremely targeted. You can choose who will see the ad. You get to pick things like targeting demographics, age groups, genders, occupations and so much more. This allows for you to easily pick out people who are actually going to be worth chasing for your business and your brand.

This allows for you to build the perfect model of the ideal client. With that in mind, you can easily build the perfect client and vastly reduce the time wasted targeting broad strokes of people.

Educate your audience

Through simple and easy management of your content, you can easily educate people through social media and encourage them to follow and subscribe to your services. This will be very useful for building long-term prosperity, and will often go a long way to making sure that you can more radically educate your audience.

Sometimes, trying to explain through other marketing mediums why your products/services are so useful can be a challenge. With social media, you can make an often challenging part of modern marketing a whole lot easier to understand. Done right, you can make your audience see you as a genuine authority.

Communicate quickly

Part of what many African businesses struggle with is getting back to people on time. You are so busy that by the time you get a chance to reply to every e-mail, letter and call, you are often too late. People want answers and they want them yesterday: with social media, you can communicate your message and your response much faster.

This allows you to share company statements, key messages and product/service releases much easier than you could through any other form of communication – and it comes directly from you, instantly improving credibility.

Building for the future

Lastly, one of the best ways on how African businesses can benefit from social media is that it allows you to future-proof your business. It will be very hard for any business without a long-term reputation to be seen when the opportunity to use social media exists.

For this reason, we recommend that you start building for the future by using social media. It’s going to play a role in making sure that you can secure your businesses visibility and scale for years to come. As more businesses join the African social media revolution, you don’t want to get left behind, do you?

African business opportunities are massive on social media: don’t ignore this amazing opportunity to better your business by using one of the most powerful marketing solutions of the modern era – have created an amazing “Internet in Real Time” content piece which should provide some motivation to getting your business using social media.

Social Media by Numbers
Social Media – the Numbers

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