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Tag Archives: marketing

Social Media Marketing – Part 2

In part two of this series, TourismTattler asks some pertinent questions that should be answered before embarking on a social media journey. Part 1 of this series can be read here. Introduction Before we set off on our journey from a ...

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How to Attract Tourists through Storytelling

Delegates attending the Wine and Food Tourism Conference

Cape Town, South Africa – A powerful message about the power of storytelling to attract tourists emerged during trends presentations by more than 15 high-level expert speakers at the recent Wine & Food Tourism Conference, held at Spier near Stellenbosch: ...

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Aussie takes a Unique Approach to Sell her Pet Resort Business

An aerial view of Yapper Valley Pet Resort in Australia

Finding the right buyer to sell an established business to takes time. And time is one thing that Australian entrepreneur, Natalie Giumelli does not have. She wants to sell her SME pet resort business in Australia’s remote outback in just ...

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Tourvest Ploughs Millions Into Indaba 2019

Martin Wiest, Tourvest CEO at Indaba

Tourvest is investing R5-million into Africa’s Travel Indaba exhibition this year and will bring around 120 staff members to the event, including junior employees, as part of their training and team building. “With all these resources invested in the exhibit, ...

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How NOT to handle a Social Media Complaint

Some life lessons, no matter how painful, are too valuable not to recount. A rather amazing exchange between a disgruntled customer and a restaurant owner erupted in a volcanic swap of ignominious Facebook posts. The tenor of the social media ...

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Predictions for Native Advertising

Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: www.copyblogger.com No one knows exactly what ...

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8 Tactics For Sales Lead Generation

Sales lead generation graphic

Do you know who your target customers are? Then it is time to turn visitors into customers with these 8 easy to implement sales lead generation tactics. Tactic 1 – Create great content The first step is to create content ...

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Partnership to Redefine Brand South Africa

Brand South Africa partnership team

Brand South Africa, the official custodian of South Africa’s nation brand, has partnered with Business Leadership South Africa and SA INC. to redefine the national conversation. The team at Regency Global, producers of the SA INC. TV series, aim to ...

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How Online Business Directories Benefit Tourism

Online Business Directory

Marketers of tourism destinations and tourism business services often ignore the power of online business directories. Here are 8 good reasons why directories should be included as part of your marketing mix. According to a statistical report, spending on digital ...

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How To Start And Market A Travel Business Cost Effectively

online travel agent

Starting a travel business from scratch can take years before it becomes profitable. Besides the set-up costs, such as company registration, insurance, licensing, and accreditation, there are the marketing costs incurred to develop trade networks and attract clients. But there ...

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How African businesses can benefit from social media

Benefits of Social Media for Business

As the fastest growing continent from a technological development standpoint, African businesses can look forward to many successful decades to come. Africa as a whole is seeing rampant technological advancement. One of the biggest changes, though, has been how quickly ...

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African Megacities To Lead Population Growth

Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as the last major continent to undergo urbanisation.  According to the global market research company, Euromonitor International‘s new report, “Megacities: Developing Country Domination,” ...

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Effective Sales Secrets For Small Businesses

Selling is the lifeblood of any business but the impact of low sales volumes on Small to Micro Enterprises (SMEs) are far more severe than on large enterprises. Corporate enterprises have the necessary financial and human resources to ensure that ...

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The Value of Social Influencer Campaigns

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...

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Tourism Marketing Trends to Tap into in 2018

The competitive nature of the tourism industry – coupled with consumers’ constantly changing expectations – has meant that keeping tabs on, and tapping into, marketing trends is a must for business success. So, what trends should the tourism sector expect ...

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St. Regis Appoints New Marketing Director

Qatar, Doha: September 21, 2017 – The St. Regis Doha has announced the appointment of Rebecca Platt as Director of Marketing to join as part of their Executive Committee. With over 15 years marketing experience in the hospitality industry, Rebecca ...

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Tourism Authority of Thailand Launches 2018 Marketing Plan

The Tourism Authority of Thailand (TAT) recently held the annual 2018 TAT Action Plan meeting, which covers both international and domestic tourism. TAT’s marketing plan 2018 has been designed to serve the purpose of generating revenue and increase visitor arrivals, ...

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Email Marketing 101 for Tourism Business

All You Need to Know About Email Marketing for a Tourism Business. Email Marketing is one of the best advertising sales tools around. You could say that it is the pipeline through which sales reach your business, easily returning R500 to ...

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Hotel Study: Plans for Attracting Guests

Improving guest experience through technology spurs 74% of hotels and resorts to implement location-based technologies to tailor services. By Jeff Schmitz. Results of the recently released global Zebra Hospitality Vision Study – a body of research that analyses the hotel ...

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Riding the waves of the digital world

Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of ...

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Entrepreneurship meets digital savvy

Dynamic and driven, Craig Munitz is a thriving entrepreneur and MD of CBR Marketing Solutions, a company he established with brothers Ben and Rowan Swartz, in 2011. While South Africa was, at that stage, lagging behind the rest of the ...

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Tourism & Migration

Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to handle the millions of people who seek to migrate there. The US also has a similar debate running through its ...

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New Platform to Disrupt Local Travel Market

A new platform being developed by niche inbound travel specialists Go2Africa is set to disrupt the local travel industry in 2017. Go2Africa will be launching a full-service and scalable wholesale offering to independent agents and SMEs that will allow them ...

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How Tourism Can Lead To Rural Regeneration

Creative packaging and marketing of rural tourism attractions can lead to job creation and rural regeneration, writes Prof. Melville Saayman. Earlier this year, whilst doing research in one of the national parks, I was confronted by poverty and the impact ...

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Branding Africa

Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted in Accra, Ghana to discuss branding Africa. Velma Corcoran reports on the outcome. I joined delegates from across the continent, ...

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7 Tips to Improve your B2B Marketing

– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests, increase their ROI, and secure more customers. Unfortunately for vendors marketing their product or service to hotels, there is much ...

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4 Myths Related to Guest Feedback

Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with those myths, writes RJ Friedlander. TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more ...

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Tourism Support Center Launched

The business of tourism has become a fiercely competitive global cyber-market. To many, this cyber-market is as confusing to the layman as the terminology or ‘Geek-Speak’. But never fear, for Tourism Tattler have launched Tourism Support Services just for you. ...

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Marketing lifeline for SMMEs in tourism sector

Social media guru, educator and founder of the Ogilvy Digital Marketing Academy, Dave Duarte, will throw a lifeline to small and medium enterprises in the tourism, travel and hospitality sectors later this month when he hosts a one-day workshop on ...

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