Business & Finance

Effective Sales Secrets For Small Businesses

Selling is the lifeblood of any business but the impact of low sales volumes on Small to Micro Enterprises (SMEs) are far more severe than on large enterprises.

Corporate enterprises have the necessary financial and human resources to ensure that their sales funnels keep orders rolling in. SMEs, on the other hand, are invariably comprised of just a few multi-tasked entrepreneurs with limited resources and skills.

In today’s digital marketing landscape, tools such as websites, mobile apps, social media channels, mailing list databases, and email campaigns are essential for lead generation in the sales cycle.

Each of these tools can be thought of as a funnel – a means to generate interest in products and services. Think of it as an ocean whirlpool – the sea is your market, which is slowly pulled towards the mouth of your whirlpool. Your aim is to create Awareness to pull your market into the broad lip of your whirlpool funnel. Awareness then becomes Interest, followed by Consideration, Intent, Evaluation, and finally Purchase. This then is how your prospect base is created – by using emotional and desire triggers – and narrowed down to potential sales leads before being funnelled to confirmed sales.

Creating effective sales funnels that convert prospects to clients is the closely guarded secret of corporate enterprise success. And this secret is now exposed and made available to SMEs – at a fraction of what it costs corporates to achieve the same results.

Founded in 2014, ClickFunnels is exactly what its name says it is – an easy-to-use and intuitive bit of online software that helps your business create clickable sales funnels. In essence, ClickFunnels gives you everything you need to market, sell, and deliver your products and services online, without requiring a website or hiring expensive technology development teams.

Instead of hiring developers to code and piece together funnels, ClickFunnels allows SME entrepreneurs to build funnels FAST with their one-stop funnel creation system. High-converting funnels are instantly created to generate leads, sales, one-click up-sells, webinars and more.

But it is so much more than that. ClickFunnels is ALSO a page editor. An e-commerce shopping cart. A subscription database host. A bulk email client. And so much more!

And best of all, ClickFunnels is willing to allow SMEs to try out their system on a free 14-day trial basis. There’s also a short quiz to find out which funnel will work the best for your specific business.

Inside of your FREE 14-day ClickFunnels trial account are dozens of types of funnels that are scientifically proven to turn your website visitors into customers. And, best of all, you don’t even need to have a traditional website in place.

Instead of using email autoresponders that “don’t talk to” your funnel, ‘Actionetics’ allows you to create ‘Smart Lists’, and send messages and sequences that speak DIRECTLY to your customers, based on their actions and behaviour. It also allows you to create simple Follow-Up Funnels to reconnect with your customers at any time, no matter where they are, or what they are doing!

And then there’s ‘Backpack’ – an easy all-in-one affiliate software that allows you to add an affiliate program to the back of any sales funnel in just minutes using pre-designed template pages.

But that’s not all! There’s also an altruistic and philanthropic reason to join. Every time a funnel goes live inside ClickFunnels, $1 is donated to Village Impact (previously known as World Teacher Aid) to build schools in Kenya.

To Date, ClickFunnels has donated over $200,000 to Village Impact (previously known as World Teacher Aid). Watch this video by ClickFunnels founder, Russell Brunson.


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