Middle East’s ‘The Hotel Show’ Brand Launches in Africa

The Hotel Show Africa 2017, taking place at Gallagher Convention Centre, Johannesburg from 25-27 June 2017, aims to boost the African hospitality market that already has more than 350 new hotel projects in development.

dmg events – Middle East, Asia & Africa, a leading international exhibitions company, is set to launch its successful hospitality event brand in Africa. The Hotel Show Africa 2017 is the first geo-adapted event from the dmg hospitality portfolio to launch in Africa. The launch coincides with a surge in tourist numbers across the continent that is expected to attract 85 million people a year by 2020.

The new event is adapted for the African market and based on the company’s highly successful The Hotel Show Dubai. It will bring together national and international exhibitors to showcase hospitality products for restaurants, cafes, bars and hotels, right through to food & beverage service outlets.

The Hotel Show Africa 2017 will focus on new trends in the hospitality sector, covering everything from technology to kitchen equipment, cleaning services to interior design, and furnishings to tableware. The event will also introduce the successful Vision Conference, a vibrant knowledge platform set to attract hundreds of senior industry leaders to discuss trends, debate challenges and spotlight opportunities in the African hospitality sector.

“Africa offers huge opportunities for hospitality providers on a continent forecast to enjoy some of the highest economic growth rates in the world,” said Christine Davidson, Vice President, dmg ems Africa.

“The Hotel Show Africa 2017 is a direct recognition of the sector’s growth. South Africa is the right place for this show, offering a gateway to the African market, in a country that is undergoing a strong hospitality boom with millions of dollars’ investment and a government-backed recognition of the economic benefits from tourism.” Davidson added.

The potential of the sector is reflected in the strategy of hotel groups already making significant investments, with 365 hotel projects in the continent’s pipeline.

The Hotel Show Africa 2017 Partners

A strategic partnership with the Federated Hospitality Association of Southern Africa (FEDHASA) has already been concluded ahead of the Africa launch.

“A forum such as this brings a wealth of opportunity for owners, managers and suppliers in terms of connecting with each other, meeting new contacts, generating business but also for gaining essential insight and knowledge share, and FEDHASA is pleased to be a part of it,” says Tshifhiwa Tshivhengwa, CEO of FEDHASA.

Another strategic partner is the Restaurant Association of South Africa (RASA), while the Guest House Accommodation of South Africa association (GHASA) and the Southern Africa Tourism Services Association (SATSA) have pledged their support.
As the official tourism and hospitality journal for Africa, Tourism Tattler has also come on board as a media partner to cover the Hotel Show Africa 2017 event.

Call for Vision Conference speakers

Senior professionals with something important to share are invited to submit a session topic or presentation. Submissions should be no more than 100 words, outlining the topic and why it matters, emailed to [email protected]. Or call Sean Osterloh on +27 11 783 7250 for an informal chat about the conference.

Exhibit at The Hotel Show Africa 2017

For enquiries to exhibit complete the short form at

Register to attend

Registration to attend The Hotel Show Africa 2017 is now open at

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