Trade News

New Era For Elgin Grabouw Tourism

Elgin, Western Cape, South Africa, 13 March 2019 – Following the closure of the Elgin Valley Tourism Board on 30 June 2018, Wines of Elgin has recognised the vital role that tourism plays for the Valley , which has led to a decision to relaunch tourism in the region.

Wines of Elgin is recognised internationally for its highly acclaimed and award-winning cool climate wines and as such welcomed the opportunity of taking Elgin Grabouw Valley Tourism to the attention of local and international visitors.

Ensuring the hands-on involvement of members representing the relevant sectors in the valley, the newly established tourism body will be represented by the following committee members:

  • Marion Smith (Chairperson and co-owner of Elgin Ridge Wines)
  • Nicky Wallace (Paul Wallace Wines)
  • Liesl Cluver Rust (Paul Cluver Wines)
  • Nick King (South Hill Wines)
  • Roger Orpen (Elgin Railway Market)
  • Pieter Silberbauer (Trails End)
  • Alfra Cox, assisted by Edward Cloete (representing Theewaterskloof Municipality).

The committee will be supported by a full-time Executive Head of Tourism, Catherine Boome, who resides in Elgin on a family apple and pear farm. Mariaan Meyer manages administrative tasks.

The new structure and name will encompass the entire Elgin and Grabouw community, offering a broader scope of information for local and international tourists. These include all sectors, namely wines, the new Elgin Railway Market, outdoor adventure activities, restaurants, accommodation facilities – that range from authentic farm experiences, mountain bike hotels to glamping – as well as the traditional farmstalls that feature as an integral part of most passing travellers’ journey.

The Valley sits within the Kogelberg Biosphere Reserve, a 100,000 hectare UNESCO designated home to the most complex biodiversity on our planet with more than 1,880 different plant species.

“We’re thrilled with the new structure and the combined energy of all members being on board will help to create even more awareness for this beautiful valley we’re excited for what lies ahead,” says Chairperson Marion Smith.

Whilst in the process of the transition visitors can make use of a virtual tourist office for any queries via [email protected] or visit

There are plans in place for an on-site office, but for the interim, the committee feels it would be the ideal opportunity to put their innovative ideas to the test.

The valley is approximately 70km from Cape Town, and is internationally recognised for its cool-climate wines and warm hospitality. World-class eateries, accommodation and outdoor activities  which add extra appeal to visitors. The region rewards visitors taking a meandering trip off the beaten track to #experienceelgin in all its beauty.

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