Of MICE and CATS for a better bottom-line

The MICE Academy’s second focus session for travel operators, venues, DMCs will be held on 13 February, writes Helen Brewer.

The MICE (Meetings, Incentives, Conferences, Exhibitions) Academy will holding a session to focus tour and travel operators, venues, DMCs with a greater understanding of the differing types of MICE buyers – what they are and what they are not. Two topics will be covered:

(1) MICE Buyer Profiling

  • Types of MICE Buyers & their Difference
    Everyone’s an organiser/planner
  • Types of MICE Groups (Attendees / Participants / Committee)
    Meeting the needs of the right group
  • Financial Considerations in Proposals
    Charge structures & added values

(2) MICE Venue Marketing

  • Know Your ‘Product’ – inside & outside
  • Different Strokes for Different Folks
  • Marketing in Comparison to Sales

MICE business is big business. Most countries do not have accurate data as to the true MICE market share and South Africa is no exception. Yet one question alone to a corporate* procurement manager’s travel/accommodation spend reveals a sobering answer of around 70% on annual budget has a MICE component.

* = 60% of MICE Buyer market are in the corporate sector

Date: Wednesday 13 February 2013Times: 09h00 to 12h30

Venue: SATSA Committee Room – Randburg

Fee: R325.00 per participant
(10% discount 3 or more – same company)

Includes: ‘Eats’ & Refreshments X 2. Docs / Parking

Excludes: VAT

Email: [email protected]

Telephone: 011 3264000 or 082 820 5382


– Numbers per session are limited –

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