Sports & Tourism Experts Gather for SETE 2016

The 6th Sports & Events Tourism Exchange CONNECT EDITION, hosted by the City of Tshwane, from 25 to 27 October 2016, has already attracted a panel of experts from an array of countries to share leading global-trends with local audiences.

By Paul Reynell.

These Captains of Industry include Mike Keech of Impact Sponsorship, Ed Schmidt “the Golf Travel Guru”, and Lars Lundov, CEO of Sport Event Denmark. Sharing knowledge gained from more than 25 years in multiple sports codes, brands, agencies, global properties, and athlete management, Keech’s speech will touch on topics such as sales, education, strategy to delivery, management, contracts, reporting and renewal of agreements.

Lundov’s main focus as head of the national Danish sports event organization has been the securing of more than 250 major international sports events for Denmark. The lessons Lundov will share could have ground-breaking economic and social impact in South Africa and beyond.

Schmidt, publisher of the popular website The Golf Travel Guru, has written three books and more than 3 000 articles and columns which have been published in international, national and regional publications/ websites. His insight into content marketing of sports events, franchises and individuals, both long form and via social media, promises to be extremely valuable.

The Sports & Events Tourism Exchange, organised by Thebe Reed Exhibitions in partnership with National Department of Tourism, is considered a game-changer for the South African tourism landscape. The conference will be held at the Protea Fire & Ice! Menlyn.

For more information visit:

About Thebe Reed Exhibitions: Thebe Reed Exhibitions is a joint venture agreement between Thebe Tourism Group Pty Limited and Reed Exhibitions. It is Southern Africa’s most forward thinking and successful exhibition and venue management company responsible for exhibitions such as the Africa Travel Week consisting of  ILTM Africa, ibtm africa and WTM® Africa; the Small Business Expo; #BuyaBusiness Expo; Decorex SA; 100% Design South Africa; Africa Automation Fair; Mediatech Africa and the Sports & Events Tourism Exchange (SETE). Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

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