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Tag Archives: advertising

10 Tips to get Tourism PR Published

As a publisher of content aimed at travellers and the tourism trade, my email inbox is flooded with press releases – many of which are trashed because the content is either badly written, does not comply with my website or ...

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How To Design Homepage Takeover Skins

Homepage Takeover Skin

Leveraging brand exposure by maximising visibility when booking online advertising space should be a top priority for digital savvy marketers. And website takeover banners provide an ideal opportunity to do that. Yet, few understand how to design homepage takeover skins. ...

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Advertising Strategies For Tourism Businesses

Hand pointing to laptop screen

The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people to make vacation reservations. The dawn of the Internet has disrupted traditional travel channels, with online travel agents (OTAs) and ...

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Which is Best for Start-Ups: PR or Advertising?

There’s a misconception held by many business owners that public relations (PR) and advertising are completely interchangeable (in terms of the benefits that they offer), but that isn’t true. While each has benefits, there are many reasons that PR is ...

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Riding the waves of the digital world

Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of ...

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