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WTM Africa Appoints Sheree Simpson

Building on the success of the inaugural World Travel Market Africa (WTM) Thebe Reed Exhibitions are already full steam ahead in preparations for a bigger and better event for 2015.  With this in mind industry specialist, Sheree Simpson, has been appointed to head up the team as General Manager for WTM Africa effective 15 May 2015.

Sheree Simpson, General Manager for WTM Africa at Thebe Reed Exhibitions effective 15 May 2015

Sheree joins Thebe Reed Exhibitions with a diverse and impressive resume that spans over 25 years.  She has played important roles within relevant associations such as TBCSA, SATSA and TEP, she has ran her own business concerns and has occupied several senior positions with well known travel and tourism companies such as the Mantis Collection and Protea Hospitality.

Carol Weaving, Managing Director of Thebe Reed Exhibitions said, “WTM Africa, alongside the other 2 events that make up Africa Travel Week (ILTM Africa and IBTM Africa),  is poised to play a huge role in the development and upliftment of tourism on the African continent and Sheree brings a wealth of knowledge and diverse experience to our team. We are delighted to welcome her on board and we are excited about the future of WTM Africa.  It is obvious that Sheree has the expertise and energy required to take this premier event into the future.”

Agreeing with Carol, Sheree was enthusiastic about her new appointment saying, “I feel privileged to have been given the opportunity to work with such a prestigious brand and to do my bit to enhance the tourism offering to bring the world to Africa and Africa to the world.  I am really looking forward to leading an already talented team to deliver the best of what WTM Africa has to offer in 2015 and beyond.”

WTM Africa concluded on 3 May with over 350 exhibiting companies and 500 qualified buyers attending over 5 300 pre-scheduled appointments bringing the world to Africa and promoting Africa to the world’s leading source markets.

Next year’s event will see the show extend to three days in order to provide increased opportunities for buyers and exhibitors to meet and conduct business.

WTM Africa 2015 will take place from 15 – 17 April at the Cape Town International Convention Centre.

To find out more about the WTM Africa visit

WTM Africa invite you to like their facebook page and join them on twitter using: @WTM_Africa and #wtmafrica.

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