Connect with Sports & Events Tourism Experts

The 6th Edition of the Sports and Events Tourism Exchange will be convened at the Protea Hotel Fire & Ice in Tshwane from 25 to 27 October 2016, and will be hosted in a CONNECT format − dedicated to maximising delegates networking and one-on-one meeting opportunities.

SETE-CompositeThe two and a half-day Conference will focus on the importance of partnerships, event sponsorship trends, events technology to boost visitor/fans/spectator attendance at events, measuring the return on investment of events, which are among they key issues to be debated at this year’s conference.

Since its inception SETE has become the meeting place for key decision-makers in the sports and events tourism industry to network, do business and debate issues of national importance affecting the growth of the sports and events tourism sector.

International buyers from over 20 countries were hosted over the past five years resulting in business for the South African sports and events tourism industry.

Over the past five years delegates attending the SETE conference benefited from international and local experts sharing their knowledge and expertise on contemporary issues affecting the events tourism industry.

The conference format involves a series of panel discussions with key stakeholders affected by each topic. An expert facilitates each session providing high level trends of each topic and the key issues that should be debated.

Delegates representing senior decision-makers from the sports, events and tourism sectors mainly from South Africa and consisting of government officials and members of the private sector will be in attendance. Academics, NGOs and community stakeholders will also be represented.

Besides the key CONNECT focus this year, the conference programme will include:
1. Importance of Partnerships;
2. Understanding what sponsors are looking for when supporting events;
3. The use of technology to boost visitor/fans/spectator attendance at events;
4. Measuring the return on investment of events using a standard methodological framework;
5. Understanding the business opportunities that the 2022 Commonwealth Games will offer South African Businesses.

The organizers, Thebe Reed Exhibitions will once again be convening the “Invitation – Only Table Top Exhibits” which was launched last year, and proved to be an affordable and efficient means for focussing on important Buyer & Exhibitor Meetings and concluding business deals.

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About Thebe Reed Exhibitions: Operated as a joint venture between Thebe Tourism Group Pty Limited and Reed Exhibitions, Thebe Reed Exhibitions is Southern Africa’s most forward thinking and successful exhibition and venue management company responsible for exhibitions such as the Africa Travel Week; the Business Entrepreneurship and Franchise Expo; Decorex SA; 100% Design South Africa; the Gauteng Motor Fest; Mediatech Africa and the Sports & Events Tourism Exchange (SETE).

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