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Tag Archives: Destination branding

How To Create Brand Ambassadors

A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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Destination Marketing: The Quest for Funds

Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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