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Tag Archives: Destination Marketing

Tourism body and wine route amalgamate

Wine tourism and destination marketing in Paarl is off to a great start for 2018 with Paarl Tourism and Paarl Wine Route amalgamating to operate under one umbrella with effect from January 2018. The decision, which was made during the ...

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Food in Tourism Marketing

By Dr. Peter E. Tarlow There is little doubt that food is a major part of the tourism experience.  Because eating is an essential part of living, food or culinary tourism has a broad base of appeal.  In fact, often ...

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Dispelling Negativity in Destination Marketing

Life would be so simple if consumers of travel followed a logical decision making process, with an abundance of time when planning their next holiday, writes Judy Lain. Numerous factors – many completely unrelated to the decision they are making ...

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