Home / Tag Archives: MICE

Tag Archives: MICE

The Difference Between MICE and Business Tourism

Passengers disembarking at an airport

The difference between the term MICE (Meetings, Incentives, Conferences, Exhibitions) and Business Tourism is the focus. By Helen Brewer. MICE are focused on the requirements of the end-user. The end-users are the decision-makers (buyers) for holding a MICE gathering and ...

Read More »

Africa Business And Mice Tourism Master Class

Africa Business And Mice Tourism Master Class 2019

The 2nd edition of the Africa Business and MICE Master Class will be held in Johannesburg at the BDO South Africa offices from 10 to 12 June 2019.  This programme will grant industry professionals and practitioners from across Africa an ...

Read More »

Africa Tourism Leadership Forum Offers Experiential Learning

Johannesburg, 3 August 2018 – Meetings, Incentives, Conferences, Exhibitions and events (MICE) remain key pillars in tourism development across Africa. These provide platforms for strategic deal-making and entice new investors to tourist destinations. With growing interest in Africa from developed economies, ...

Read More »

Business Tourism Boost for Western Cape

Wesgro – Cape Town and the Western Cape’s official Tourism, Trade and Investment Promotion Agency – is pleased to announce that the Cape Town and Western Cape Convention Bureau, a unit of the Agency, has secured 2600 expected delegates in ...

Read More »

Africa MICE Masterclass Planned for February 2018

Africa Tourism Partners (ATP) will run a Masterclass in Meetings, Incentives, Conferences, Events/Exhibitions (MICE) in Johannesburg, from 20 to 23 February 2018, with Grant Thornton as its lead partner. Themed ‘Growing destination tourist arrivals through business and events tourism leadership ...

Read More »

How to Improve Business Deals at Events

To improve business deals through online matchmaking at events and create a win-win situation for destinations and delegates in the Meetings, Incentive, Conference and Events (MICE) industry, Pitch and Match has added a ‘Flexible Categories and Tags’ capability to its ...

Read More »