Tag Archives: Social Influencer

Millennials are a niche tourism market that many Destination Marketing Organisations (DMOs) have been targeting over the past half a decade or so. Don’t be fooled by consumer stereotyping that millennials (aka Generation Y) are a fickle group that look for ...

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...