China Inbound
I have some comments on how South Africa can improve things for Chinese visitors coming to South Africa.
- Great effort has been made to promote South Africa in this emerging market of China during the past few years.In 2011, South Africa launched 2 visa application centres in both Beijing and Shanghai, making the visa application process much more convenient for Chinese tourists. In January, 2012, the non-stop flight between Beijing and Johannesburg was launched, greatly shortening the flight time and making the trip much more appealing.South Africa also offers training to tourism practitioners in South Africa to help them with the language challenges, and catering for their dietary requirements from Chinese tourists, and, critically, with providing the kinds of itineraries that cater for the needs of travellers from the Chinese markets.South African Tourism China has been actively promoting South Africa with an integrated marketing plan, applying both online and offline promotional methods. We have launched exciting events such as the annual Trade Workshops and Media Roadshows, and have taken part in exhibitions such as ITE, CITM and CIBTM. We have valued every chance to cooperate with Chinese media and trade partners, inviting media and trade partners on FAM Trips to South Africa, delivering messages and up to date information about South Africa to more Chinese tourists via them. We have also been actively promoting South Africa and communicating with Chinese consumers through Facebook, Sina Weibo, Tecent Weibo, Youku and other social networks, and launched appealing online campaigns.In cooperation with trade partners, we have launched various tailor-made itineraries for Chinese tourists to meet their needs and requirements.
- More could be done for South Africa to improve things for Chinese visitors coming to South Africa, offering more convenience to Chinese travellers.More cooperation with airlines should be developed to meet the ever-increasing needs of Chinese tourists.More convenient visa application processes are to be introduced to make visiting South Africa more convenient for Chinese travellers.
Regards
Bradley Brouwer
Regional Manager Asia Pacific
South African Tourism (Beijing Office)
Congratulations, BRADLEY.
Your article discussion contribution has been chosen as the winning comment for the February edition. A copy of National Geographic’s ‘Eternal Enemies’ DVD will be delivered to you with the compliments of Livingstones Supply Co – suppliers of the finest products to the hospitality Industry. Editor.
How to contribute to article discussions On the Tourism Tattler website, click on the Article Discussion icon located above the ‘Share’ bar beneath each article – this will open the discussion page in a new browser tab. |
The winning comment posted during the month of March 2013 in the Article Discussion
forum will receive a a set of four Govino Wine Glasses with the compliments of Livingstones Supply Co – Suppliers of the Finest Products to the Hospitality Industry.
An alternative to Stainless Steel game drive cups, the very green and award winning Californian designed Govino
wine glasses allow you to enjoy fine wine in settings where breakable glass is as no-no or fine stemware is not available. Reuse it, abuse it, but eventually recycle it!
Govino is: Equal to the quality of imported German wine glasses / Elegant, fine and ergonomic / Made from PETg so unbreakable and 100% recyclable / Hand-wash only – 100+ washes lifespan / Designed to enhance aroma and flavour in your wines / Recommended by inbound tour operators.
Where you can use Govino Wine Glasses: Game Drives / Beach Weddings / Picnics / Pool Areas / All outdoor events.
PETg Govino is wiser than glass: Carbon footprint is 350 x less than glass / 100% recyclable / Contains no lead and no BPA / Cheaper than glass life cycle / Will not crack nor discolour / Is lighter than glass.
For more information visit: http://www.livingstonessupplyco.co.za.
