Discussion Forum

China Inbound
I have some comments on how South Africa can improve things for Chinese visitors coming to South Africa.

  1. Great effort has been made to promote South Africa in this emerging market of China during the past few years.In 2011, South Africa launched 2 visa application centres in both Beijing and Shanghai, making the visa application process much more convenient for Chinese tourists. In January, 2012, the non-stop flight between Beijing and Johannesburg was launched, greatly shortening the flight time and making the trip much more appealing.South Africa also offers training to tourism practitioners in South Africa to help them with the language challenges, and catering for their dietary requirements from Chinese tourists, and, critically, with providing the kinds of itineraries that cater for the needs of travellers from the Chinese markets.South African Tourism China has been actively promoting South Africa with an integrated marketing plan, applying both online and offline promotional methods. We have launched exciting events such as the annual Trade Workshops and Media Roadshows, and have taken part in exhibitions such as ITE, CITM and CIBTM. We have valued every chance to cooperate with Chinese media and trade partners, inviting media and trade partners on FAM Trips to South Africa, delivering messages and up to date information about South Africa to more Chinese tourists via them. We have also been actively promoting South Africa and communicating with Chinese consumers through Facebook, Sina Weibo, Tecent Weibo, Youku and other social networks, and launched appealing online campaigns.In cooperation with trade partners, we have launched various tailor-made itineraries for Chinese tourists to meet their needs and requirements.
  2. More could be done for South Africa to improve things for Chinese visitors coming to South Africa, offering more convenience to Chinese travellers.More cooperation with airlines should be developed to meet the ever-increasing needs of Chinese tourists.More convenient visa application processes are to be introduced to make visiting South Africa more convenient for Chinese travellers.


Bradley Brouwer
Regional Manager Asia Pacific
South African Tourism (Beijing Office)

Congratulations, BRADLEY.discussion forum
Your article discussion contribution has been chosen as the winning comment for the February edition. A copy of National Geographic’s ‘Eternal Enemies’ DVD will be delivered to you with the compliments of Livingstones Supply Co – suppliers of the finest products to the hospitality Industry. Editor.

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