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Tag Archives: Native advertising

Predictions for Native Advertising

Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: No one knows exactly what ...

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6 Steps to Native Advertising Success

It’s not about the number, the exposure or even the CTR. Follow these 6 steps if you want native advertising success. By Stine Bjerre Herdel. Few companies who have the money to buy media space in the form of branded ...

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