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Tag Archives: African Tourism Board

ATB to Boost Beach Tourism in Tanzania

Tanzania tourism stakeholders

Dar es Salaam, 15 September 2020 – Beach and marine resource tourism along Africa’s East Coast and the continents Indian Ocean islands need development and exposure to international tourists. This observation was made by the African Tourism Board (ATB) Chairman, ...

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Kenya to Partner with African Tourism Board

African Tourism Board CEO Doris Wortel with Kenya Tourism dignitaries

Nairobi, 15 February 2020 – Following a four-day working visit to Kenya, African Tourism Board (ATB) CEO, Doris Wörfel, engaged with tourism industry leaders to initiate and advance pilot projects that could be implemented across the African Continent. During the CEO’s ...

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Unlocking a New Era of Tourism Marketing

Mobile phone with key

Cape Town, 30 April 2019 – Destination Marketing Organisations (DMOs) are facing similar opportunities and challenges that either inhibit or enable travel to and around the African continent. A cohesive and economically viable approach is necessary to address this, navigating ...

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African Tourism Board to Launch in Cape Town

African Tourism Board logo against world globe in space background

Cape Town, South Africa, 18 March 2019 – The African Tourism Board (ATB) is planning an impressive launch event to coincide with World Travel Market (WTM) on 11 April 2019. The event, from 3:30 pm to 5:30 pm, will see ...

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